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Audience representation

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Audience 1) Analyse the Conde Nast media pack for Teen Vogue . What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures? Their mission statement states that they aim to educate, enlighten and empower young people and create a inclusive environment by 'amplifying the voice of the unheard'.    2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this. The target audience are young people, being teenage girls whereby more than 50% is generation Z. The audience demographic is also proven by the platforms as it is predominantly shown digitally showing that it is aimed at a digital audience being teenagers. The psychographics may possibly be succeeders because in this day an...

Teen Vogue: background reading and textual analysis blog tasks

Teen Vogue: background reading and textual analysis blog tasks Work through the following tasks to complete your first case study on Teen Vogue. Teen Vogue: background reading Read this  Guardian feature from 2017 on Teen Vogue  and answer the following questions. 1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting? Article by Lauren Duca, a teen vogue contributing editor and award-winning writer for likes of Vice and the New Yorkers 2) When was the original Teen Vogue magazine launched and what was its original content? Little sister which focused on standard cocktail and fashion must-haves and celebrity worships 3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015? Elaine Welteroth featured three unknown black models on the cover, seemingly breaking all the rules. She believed that you must have famous people and having no Caucasian faces on the cov...

statement of intent

My crime TV drama is called 'The Unfortunates' whereby involving 2 main protagonists both being brothers, named Adil and Yousef, that have no choice but to join the world of danger in order to survive as they been faced with challenges being that their parents had unfortunately passed away. The tagline will be very simplistic which gets to the point which is 'never look down'. The meaning behind this is that if any misery occurs in ones life, you should always keep your heads up as there is more to selling drugs and risking your own life. Furthermore the narrative includes a major job which involves transported kilograms of drugs being cocaine across the city. Whilst doing so they must not be spotted by the police or coming against other gang members trying to steal the drugs. I have reinforced the stereotype of young teenagers involved in gangs and them dealing with drugs, making illegal money. On this mission to transport the drugs, Adil had been misguided by another ...

Clay shirky

Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? email and exchange files with other people at other universities The net if open to innovation like email, the web, Spotify or Snapchat 2) What are the negatives or dangers linked to the development of the internet? Network becoming invisible impossible to stop spam, trading of images and abuse. 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? having an open society based around principle of equality ...

Binary opposition

Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people watching and tweeting than usual. 1) What examples of  binary opposition  can you suggest from watching this clip? Through the cover of the video, the instances of binary opposition were evident as the BBC deliberately put the two distinct characters, resulting in wider media coverage. It was used in the clip because of their completely distinct ideas that created tension, so it permitted far more individuals to watch the clip than normal as they used the media technique-binary resistance.  The dominant ideology in this clip was the ongoing arguments about the economic crash that took over the UK. The ideologies shown in this video are the UK's financial problems. Nigel Farage thinks immigration is the reason for overpopulation that has become, over the past year or so, the dominant ideo...