Audience representation
Audience
1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures?
Their mission statement states that they aim to educate, enlighten and empower young people and create a inclusive environment by 'amplifying the voice of the unheard'.
2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this.
The target audience are young people, being teenage girls whereby more than 50% is generation Z. The audience demographic is also proven by the platforms as it is predominantly shown digitally showing that it is aimed at a digital audience being teenagers. The psychographics may possibly be succeeders because in this day and age, teenage girls try seek control and create a movement with strong goals e.g. #MeToo
3) What audience pleasures or gratifications can be found in Teen Vogue? Do these differ from the gratifications of traditional print-based magazines?
Blumler and Katz Uses and Gratifications Theory may suggest that teen vogue is for information whereby the audience can gain knowledge about the media also to gain personal Identity. This is because viewers can recognise themselves as it is portrayed in a digital media.
4) How is the audience positioned to respond to political news stories?
5) How does Teen Vogue encourage audiences to interact with the brand – and each other – on social media? The ‘tentpoles and editorial pillars’ section of the media pack may help with this question.
1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures?
Their mission statement states that they aim to educate, enlighten and empower young people and create a inclusive environment by 'amplifying the voice of the unheard'.
2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this.
The target audience are young people, being teenage girls whereby more than 50% is generation Z. The audience demographic is also proven by the platforms as it is predominantly shown digitally showing that it is aimed at a digital audience being teenagers. The psychographics may possibly be succeeders because in this day and age, teenage girls try seek control and create a movement with strong goals e.g. #MeToo
3) What audience pleasures or gratifications can be found in Teen Vogue? Do these differ from the gratifications of traditional print-based magazines?
Blumler and Katz Uses and Gratifications Theory may suggest that teen vogue is for information whereby the audience can gain knowledge about the media also to gain personal Identity. This is because viewers can recognise themselves as it is portrayed in a digital media.
4) How is the audience positioned to respond to political news stories?
5) How does Teen Vogue encourage audiences to interact with the brand – and each other – on social media? The ‘tentpoles and editorial pillars’ section of the media pack may help with this question.
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Teen vogue allows the audience to respond with the use of social media (Facebook, Twitter, Instagram). This allows the auidience to agree of disagree with the views by either e.g. Tweeting their view on a particular view from Teen vogue which allows other audiences to create a base whereby you are allowed to be expressed
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Representations
1) Look again at the Conde Nast media pack for Teen Vogue. What do the ‘tentpoles and editorial pillars’ (key events and features throughout the year) suggest about the representation of women and teenage girls on teenvogue.com?
It suggests that teenage girls are activists, creators and innovators who aim to change the world through events, rallies and more.
2) How are issues of gender identity and sexuality represented in Teen Vogue?
On the Teen Vogue website, it has an identity section whereby people share their best advice and become a therapy for teenage girls.
3) Do representations of appearance or beauty in Teen Vogue reinforce or challenge traditional stereotypes?
No because there is no set beauty for the audience to follow. Teenage girls can have short/long hair, bushy eyebrows, fat or skinny and still have a good appearance. This challenges the traditional stereotypes as traditionally females in the media were portrayed to have blonde hair, slim waist etc.
4) What is the patriarchy and how does Teen Vogue challenge it? Does it succeed?
Patriarchy means where the father or the eldest male is the leader of the family. This is challenged by Teen vogue as it consists of very powerful females e.g.Maisie Williams/ Kacey Musgrave
5) Does Teen Vogue reinforce or challenge typical representations of celebrity?
It challenges the typical representation of celebrity as they claim power also stars black females who are very successful and has a voice.
Feature: how Teen Vogue represents the changing nature of media aimed at women
Read this Quartz feature - The true story of how Teen Vogue got mad, got woke, and began terrifying men like Donald Trump - and answer the following questions:
1) How was the Teen Vogue op-ed on Donald Trump received on social media?
It was praised and with baffled reactions.
2) How have newspapers and magazines generally categorised and targeted news by gender?
News about gender is split 50-50 but mostly consists of political journalists, crime justice reporters and reporters covering business and economics mostly being covered by males.
3) How is this gender bias still present in the modern media landscape?
The articles covered are mostly by males even though 64% of J-school graduates (journalists) were females.
4) What impact did the alternative women’s website Jezebel have on the women’s magazine market?
Jezebel had combined political coverage and traditional feminist op-eds with fashion and celebrity gossip.
5) Do you agree with the writer that female audiences can enjoy celebrity news and beauty tips alongside hard-hitting political coverage? Does this explain the recent success of Teen Vogue?
I agree with the writer as even the recent success from teen vogue as they become more liberal, left-wing which allowed audience to become active supporters, who support equality. Furthermore beauty tips also draws the audience in which makes them successful.
6) How does the writer suggest feminists used to be represented in the media?
Feminists used to struggle to overcome the perception that they were sexless, grim bra-burners, uninterested in pleasure or aesthetics.
7) What is the more modern representation of feminism? Do you agree that this makes feminism ‘stereotyped as fluffy’?
I disagree that females are stereotyped as being fluffy as this connotes being less dominant which isnt the case as modern feminism believes in equality.
8) What contrasting audience pleasures for Teen Vogue are suggested by the writer in the article as a whole?
Personal relationship - as people can relate with famous actors making them reformers
9) The writer suggests that this change in representation and audience pleasures for media products aimed at women has emerged from the feminist-blog movement. How can this be linked to Clay Shirky’s ‘end of audience’ theory?
this links to clay shirky's end of audience theory as you are allowed to create your own media and share it whereby social media allows us to be connected with other feminist-blog movements.
10) Is Teen Vogue simply a product of the Trump presidency or will websites and magazines aimed at women continue to become more hard-hitting and serious in their offering to audiences?
the website magazine will be aimed at women to continue the growth of teen vogue but also consists of politics as it will reach a wide audience
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