Teen Vogue: background reading and textual analysis blog tasks
Teen Vogue: background reading and textual analysis blog tasks
Work through the following tasks to complete your first case study on Teen Vogue.
Teen Vogue: background reading
Read this Guardian feature from 2017 on Teen Vogue and answer the following questions.
1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting?
- Article by Lauren Duca, a teen vogue contributing editor and award-winning writer for likes of Vice and the New Yorkers
2) When was the original Teen Vogue magazine launched and what was its original content?
- Little sister which focused on standard cocktail and fashion must-haves and celebrity worships
3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015?
- Elaine Welteroth featured three unknown black models on the cover, seemingly breaking all the rules. She believed that you must have famous people and having no Caucasian faces on the cover is a commercial risk.
4) How many stories are published on Teen Vogue a day? What topics do they cover?
- The team publishes between 50 and 70 a day. Consisting of a 'typically mixed bag of fashion, entertainment and current affairs.'
5) What influence did digital director Phillip Picardi have over the editorial direction?
- He is dressed very smart wearing slim-fit jeans and a navy shirt, also up all night tweeting about lady gaga;s superbowl performance.
6) What is Teen Vogue’s audience demographic and what does ‘woke’ refer to?
- 18-24. woke refers to somebody who is sophisticated and concious.
7) What issues are most important to Teen Vogue readers?
- weren’t getting as much attention as they should have: women’s rights, LGBTQ community rights, immigration.
8) What does Tavi Gevinson suggest regarding the internet and ‘accountability culture’ with regards to modern audiences? Can you link this to our work on Clay Shirky?
- where the relationship with readers is closer and more transparent, and says brands have had to respond to that.
9) What social and political issues have been covered successfully by Teen Vogue?
- Trump’s election created something of a perfect storm for Picardi’s new political agenda; the Teen Vogue news desk had already caused a stir with strong coverage of the Dakota access pipeline protests and the black lives matter
10) What do Teen Vogue readers think of the magazine and website?
Teen Vogue textual analysis and example articles
Homepage analysis
Go to the Teen Vogue homepage and answer the following:
1) What website key conventions can you find on the Teen Vogue homepage?
- very simplistic with the font to make it more for a mass audience and not a niche so everyone is entitled
2) How does the page design encourage audience engagement?
- The homepage looks beautifully structured and contains a lot of pictures to inspire the reader to open a post. In fact, once an article is clicked, the social media connections emerge that trigger the interaction of the viewer.
3) Where does advertising appear on the homepage?
- Some makeup or other products that sponsored the magazine may be featured in an article. When clicking on a news story, supported articles are placed right at the end of the page-this shows that Teen Vogue is more concerned with quality journalism and how they are promoting their website rather than ads.
4) What are the items in the top menu bar and what does this tell you about the content of Teen Vogue?
- News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness, Homecoming.
5) How far does the homepage scroll down? How many stories appear on the homepage in total?
- The wide range of subjects demonstrates that Teen Vogue is interested in covering a variety of topics, not just fashion. The first subject on the menu bar is News & Politics (we would expect fashion to be there). It shows how well-educated, open-minded people are aware of their target audience who are interested in current affairs around the globe.
Lifestyle section
1) What are the items in the top menu bar for the Lifestyle section?
- Tech, Campus Life, Careers, Decorating ideas and Food.
2) How is the Lifestyle section designed to encouragement audience engagement? Think about page design, images, text and more.
- The page comprises primarily of big pictures related to the article title. These catch the attention of the readers-as you scroll down, there are also many stories to choose from.
3) What do you notice about the way headlines are written in Teen Vogue?
- To encourage readers to click on them, the headlines are written in a quite ' click bait ' manner. Teen Vogue uses personal pronouns such as ' you ' which makes it appear that the writer addresses the reader personally and is very tempting to make the papers read by the audience.
4) What does the focus on education, university and ‘campus life’ tell you about the Teen Vogue audience demographics and psychographics?
- This demonstrates that Teen Vogue targets an audience between the ages of 18-24-year-olds who are ' woke'
5) Choose three stories featured in the Lifestyle section – why do they fit the Teen Vogue brand?
Childhood Best-Friends Reunited after Viral tweet
They link to general interest and things that a demographic the magazine targets would find interesting.
They link to general interest and things that a demographic the magazine targets would find interesting.
Five key articles
1) Who is the writer and what is the article about?
Lauren Duca's article deals with how Trump manipulates America. Why he always makes false statements and contradicts himself. By nature, the journal is very anti-Trump and encourages the readers to take action against it.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
3) Why is this article significant?
The article is important because it is relevant and familiar to American audiences; it is also something that directly affects these readers, making it a very useful and informative article as it ' discovers the truth for them.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
The article is important because it is relevant and familiar to American audiences; it is also something that directly affects these readers, making it a very useful and informative article as it ' discovers the truth for them.
1) Who is the writer and what is the article about?
The author is Alexis Manrodt This article is about the rise of internet-based youth activism — it discusses how many bloggers have used online blogs, tweets, tumblr sites, etc. almost as a ' tool ' as well as a forum for political and social activism.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
This essay adopts Todorov's equilibrium theory by using the activism subject to imply that society is trapped in a current disparity, where social injustice is destroying peace. It paints a picture where activism is the weapon of restoring peace and bringing the world a new balance.
3) Why is this article significant?
The article is significant because it highlights issues that are clearly evident in our societies today; for instance, some of the ' activists ' mentioned in the article are fighting for LGBTQ+ equality, which is a recent and relevant issue today after the growth of today's LGBTQ+ communities.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
This article reflects current Teen Vogue's liberal ideologies as it presents violence in a positive light toward black, muslim, and lgbtq+. It's also a political issue that represents the online magazine's new values.
1) Who is the writer and what is the article about?
The writer is Lincoln Anthony Blades. The central theme of this essay is American adolescents ' outrage and demonstrations at American school gun violence. The article describes the attention of celebrities that these teen-led movements earned online due to their major impacts.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
3) Why is this article significant?
This is notable as there have been many stories of gun violence in the media, such as school shootings, and how teenagers could affect this.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
Discuss how teens can stand up to this and create change. It also discusses problems and how it can affect people.
1) Who is the writer and what is the article about?
The writer is De Elizabeth and the article is about how by playing strong female leads, females have become more represented in series.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
3) Why is this article significant?
The article is relevant because most of the readers of Teen Vogue are female in order to contribute to this post.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
Teen Vogue readers are reformers and aspires.
1) Who is the writer and what is the article about?
Samantha Riedel is the author and the essay deals with getting rid of gender roles and pronouns.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
3) Why is this article significant?
The article is important because the viewer and company of Teen Vogue strongly believe in and help the LGBTQ community.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
Teen Vogue readers are reformers.
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