Media 1 Ms Fowler

1) Find three examples for each: icon, index and symbol. Provide images or links. Icon:  iPhone app logos A picture of food Old people crossing Index: No turning left No smoking Bones - toxic Symbol:  Mcdonalds Logo Traffic light - green man Snapchat logo 2) Why are icons and indexes so important in media texts? Icons and indexes are important in media text because it allows easy communication with the community without any language barrier 3) Why might global brands try and  avoid symbols  in their advertising and marketing? The brand symbols may mean something else in another part of the country which could lead to a misinterpretation and possibly a loss in revenue 4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? ( This web feature on bad ads and marketing fails provides some compelling examples ). This advert is about Pepsi showing a s

1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I believe that media does not completely promote anti-social behaviour as most of the society is like Blumler and Katz who believe in the Uses and Gratifications theory which states that audience are conscious about what they intake with media. Also the social learning theory were tested on children who havent reached the mature stage of their life meaning that they are easily influenced by their role model, like Batman, showing that they should follow older people. This shows that media is not fully responsible for anti-social behaviour 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Social learning theory is relevant in this digital age mostly in a good way where people look at other people doing somethin

1)The Walt Disney 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. I agree with the government because if a company becomes too dominant, it will firstly destroy other media companies as it cannot compete to stay in that industry and secondly it will change the media styles and viewpoints making media more bias. 3)   Briefly describe the production, promotion and distribution process for media companies Some media companies (Like Warner) are vertically integrated meaning that they make they own content and promotes and also distributes. This means that all the profit can go to Warner. It reduces cost and increases profit. 4)What are the different funding models for media constitution? 5) v The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them.  

    1)The hypodermic needle theory suggests that intended messages are directly received by people and accepted fully. This article talks about the dangers of violent video games which states that everyone who plays these video games 'could be compared to smoking cigarettes' . It states that the more you play it, the increased risk causing violence. 2)This coverage shows that the only cause of the hacking is due to the violent video games and disregards any background issues which complies with the hypodermic needle theory. There may be many factors which include any misunderstanding between the parents or any mental health problems. This model disregards the external influences and is blamed on the video game. This is completely wrong as many people play video games yet not everyone WHO PLAYS IT, is violent. TWO-STEP FLOW MODEL 1)The two-step flow theory suggests that ideas flow from mass media to opinion leaders, then to the wider population. I believe that it is partial

1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Language: Reading an image - advert analyses 4)  Reception theory 5)  Semiotics: icons, indexes and symbols 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - Bandura and Cohen - moral panic 12)  Audience theory: Media Effects factsheet 13)  Industries: Ownership and Control 14)  Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation 17) Industries: Brand Values and Lines of Appeal 6,8,12,13,15 18) Representation: Introduction - Taken trailer analysis 19) Representation: Theory - MM article and application of theory 20) Representation: Feminism - Everyday Sexism & Fourth Wave MM article   21) Repre

WWW: You show a good grasp of theory and media terminology EBI: Sometimes you wildly speculate and don't use details from the media texts you are analysing. Evaluate: make points to answer the question and then back up your points with clear, specific evidence I should realise that  there is NOT ALWAYS A NEW EQUILIBRIUM Apply other narrative theories Do one paragraph about 'audiences' and one about 'producers' so you equally attempt both parts of the question Be less general Show that i am referring to the text

Dominant, Preferred or Hegemonic Reading: 'I an what I am' means to be confident and Negotiated Reading: Eventhough fingerprints are being shown there is a chance of rehabilitation if you show confidence and focus on your goals. This is also shown by the facial expression given by 50 cent. Oppositional Reading: Due to the fingerprints being shown on the right hand side, the oppositional reading could mean that people like him are involved in gang and criminal activities.