Media 1 Ms Fowler

1) Complete the questions in the first activity box (beginning with 'Do you play violent games? Are you violent in real life?') I do play violent video games like call of duty and grand theft auto but as I categorise myself in the uses and gratifications theory, I am conscious and my actions in real life but my violence has increased by a bit  2) What are the four categories for different effects theories? Direct effects theory diffusion theory indirect effects theory the pluralist approach 3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events?  Ander Breivik's Ramplage 4) What was the 1999 Columbine massacre? You may need to research this online in addition to the information on the factsheet. It was a school shooting that occurred on the 20th of April 1999 at Columbine High school. Bombs were also planted in school. The shooters were associated with copycat scenarios of a violent video game. 5) Wh

 What does the term 'Cultural Industries' actually refer to? it is the creation of a product with a nature What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? As they are highly demanding, they are profitable meaning that it is economically stable and can be seen as sustainable Why do some media products offer ideologies that challenge capitalism or inequalities in society? As companies are emerging there is more competition so companies try to stand out by making things unique and different which is eye-catching which challenge norms in order to make profit What are the problems that Hesmondhalgh identifies with regards to the cultural industries?    .Most products are known to be too expensive  due to their high production costs so not many consumers go for that specific creative product. They would rather go for more affordable products that have low production costs. What is your opinion on the creativit

Example 1) The Starbucks brand is clever because it comes across as a friendly, local-style company when it is in fact a massive global business. Its brand values would be about quality, lifestyle and a personal touch.  Starbucks could fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, hence Starbucks asking your name when you order. It could also fit into Successful careers – Starbucks is for hard-working, successful people who want to enjoy life. Finally, Self-importance and pride links to Starbucks taking coffee seriously and its employees and customers having genuine passion for the brand. (100 words) 2) The Starbucks brand is about quality with a personal touch. (10 words) 3) Starbucks in one word: Passion. PRIMARK 1) Primark brand is very successful due to its 'trendy' and affordable. It falls under successful careers according to Gillian Dyers lines of appeal. Its brand value is about lifestyle, price and quality as it is known t