Media 1 Ms Fowler

1) What year was the advert produced and why is the historical context important? The advert was produced in the 1960s and has very important historical context as it shows the different beliefs of what we have today and shows clear sexism and is a representation of how many other advertisements of this time were and what they represented. 2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? There is a jungle background and setting and shows the male being carried, which implies he is in a position of power and suggests that he is perhaps the predator in this situation or could even be represented as the king of the jungle. The male is fully dressed, where as the women are dressed in a very revealing way, which suggests that they are there for the male gaze and shows how men were not the ones which were objectified in this time and the female was there simply for people to look at, particularly mal

'That Boss Life' close textual analysis 1) Narrative & genre: narrative theory and sub-genre Genre of Romance: When both characters jump on the bed, instead of each other providing pleasure, it is the make-up/product that is doing this. Adventure/Fantasy as they are transported to a new place it seems to be when they put on the mascara. propp's heros - The youtube stars are out heros and the women in the cab is the "princess" or the "damsel in distress" Action codes are that they know that they are going to apply the product to their lashes, where they have a shot of the lashes. The enigma codes are that we don't know exactly what is in the case when it is glowing on their face. 2) Cinematography: camera shots and movement Extreme Close Up of the eye as they are putting on the make up- convention of cosmetics adverts. There are repeated shots of the product which creates brand recognition. Tracking shots are used to focus on the produ

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. The advert uses narrative by showing Nike to be a brand which can be used by everyone can use as they have a lot of different situations and people playing different sports which may be showing that it is from different peoples point of view, which applies to Todorov's theory of equilibrium as many of the athletes seem to have their own equilibrium. Everyone wants to find their own equilibrium which may be why Nike may be suggesting that to find their own equilibrium they should use their products to find their own equilibrium. This could link with  Propp's theory,   as multiple characters have different roles for example in the advert we see a football coach who goes through   multiple problems   during the day but succeeds with the help of others and regular training so there is representation of characters like