Media 1 Ms Fowler

1) What year was the advert produced and why is the historical context important? The advert was produced in the 1960s and has very important historical context as it shows the different beliefs of what we have today and shows clear sexism and is a representation of how many other advertisements of this time were and what they represented. 2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? There is a jungle background and setting and shows the male being carried, which implies he is in a position of power and suggests that he is perhaps the predator in this situation or could even be represented as the king of the jungle. The male is fully dressed, where as the women are dressed in a very revealing way, which suggests that they are there for the male gaze and shows how men were not the ones which were objectified in this time and the female was there simply for people to look at, particularly mal...

'That Boss Life' close textual analysis 1) Narrative & genre: narrative theory and sub-genre Genre of Romance: When both characters jump on the bed, instead of each other providing pleasure, it is the make-up/product that is doing this. Adventure/Fantasy as they are transported to a new place it seems to be when they put on the mascara. propp's heros - The youtube stars are out heros and the women in the cab is the "princess" or the "damsel in distress" Action codes are that they know that they are going to apply the product to their lashes, where they have a shot of the lashes. The enigma codes are that we don't know exactly what is in the case when it is glowing on their face. 2) Cinematography: camera shots and movement Extreme Close Up of the eye as they are putting on the make up- convention of cosmetics adverts. There are repeated shots of the product which creates brand recognition. Tracking shots are used to focus on the produ...

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. The advert uses narrative by showing Nike to be a brand which can be used by everyone can use as they have a lot of different situations and people playing different sports which may be showing that it is from different peoples point of view, which applies to Todorov's theory of equilibrium as many of the athletes seem to have their own equilibrium. Everyone wants to find their own equilibrium which may be why Nike may be suggesting that to find their own equilibrium they should use their products to find their own equilibrium. This could link with  Propp's theory,   as multiple characters have different roles for example in the advert we see a football coach who goes through   multiple problems   during the day but succeeds with the help of others and regular training so there is representation of...

Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets - you'll need to save the factsheet to USB or email it to yourself in order to complete this at home. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? In the 1960s advertisement relied less on market research and leaned more towards creative instincts in planning their advert. It was more stereotypical in order for the audience to understand and relate with the advert. This is different in today's society whereby stereotypes are not used anymore due to movements like the #MeToo movement which allows the audience to have the power of controlling whats portrayed in the media. 2) What representations of women were found in post-war British adverti...

Ideology - final tasks (MM52 reading) Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. it is an analysis of dystopian representation of capitalist society 2) What view of capitalist ideology is presented in the Hunger Games films? The view of capitalist ideology is that the poor is kept under control and anyone of steps out of line will be punished.              The poor is kept under control by the army of peacemakers. Usually the poor is led to crime and breaking the law as they have little money to feed their family 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? It is said that the world is under the dictatorship of President Snow who is a man who believes more in his own supreme leadership than the people of his country.  Page 48:  They Live  - Understanding Ideology 1) Read the art...

Media Magazine reading Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our Media Magazine archive is here ). 1) What are the two texts the article focuses on? it focuses on post-feminism and the media where it looks at Pan Am and Beyonce music video. 2) What examples are provided from the two texts of the 'male gaze' (Mulvey)? 'visual pleasure and narrative cinema' - where it states that female characters are used as a 'male gaze' which objectifies their bodies. Females are highly sexualised through their dress code. (The dress code may be tight dress etc) 3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? i think there should be a need for feminism as Beyonce and Pan Am reinforces the fact that females are still objectified and that men are inferior.  4) Choose three words/phrases from the glossary of the article and write their definitions on your blog. ...

Case study: Everyday Sexism Watch this TEDx talk by Everyday Sexism founder Laura Bates: 1) Why did Laura Bates start the Everyday Sexism project? Laura Bates started an Everyday sexism project in order to raise awareness that females are as equal as males and men are not any better. She has created this movement as she is speaking from personal experience and that she is portrayed as weak due to the gender she is whereby she is more inferior than what the stereotypes say. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Eventhough there are movements to reassure that females should be treated equally, there are still certain individuals that disregard the movements and start creating more hate towards females. I believe that feminism should be required in western societies as it may help reinforce equality to those certain individuals that do not believe so     3) Why was new technology e...