Media 1 Ms Fowler

Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets - you'll need to save the factsheet to USB or email it to yourself in order to complete this at home. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? In the 1960s advertisement relied less on market research and leaned more towards creative instincts in planning their advert. It was more stereotypical in order for the audience to understand and relate with the advert. This is different in today's society whereby stereotypes are not used anymore due to movements like the #MeToo movement which allows the audience to have the power of controlling whats portrayed in the media. 2) What representations of women were found in post-war British adverti...

Ideology - final tasks (MM52 reading) Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. it is an analysis of dystopian representation of capitalist society 2) What view of capitalist ideology is presented in the Hunger Games films? The view of capitalist ideology is that the poor is kept under control and anyone of steps out of line will be punished.              The poor is kept under control by the army of peacemakers. Usually the poor is led to crime and breaking the law as they have little money to feed their family 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? It is said that the world is under the dictatorship of President Snow who is a man who believes more in his own supreme leadership than the people of his country.  Page 48:  They Live  - Understanding Ideology 1) Read the art...

Media Magazine reading Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our Media Magazine archive is here ). 1) What are the two texts the article focuses on? it focuses on post-feminism and the media where it looks at Pan Am and Beyonce music video. 2) What examples are provided from the two texts of the 'male gaze' (Mulvey)? 'visual pleasure and narrative cinema' - where it states that female characters are used as a 'male gaze' which objectifies their bodies. Females are highly sexualised through their dress code. (The dress code may be tight dress etc) 3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? i think there should be a need for feminism as Beyonce and Pan Am reinforces the fact that females are still objectified and that men are inferior.  4) Choose three words/phrases from the glossary of the article and write their definitions on your blog. ...

Case study: Everyday Sexism Watch this TEDx talk by Everyday Sexism founder Laura Bates: 1) Why did Laura Bates start the Everyday Sexism project? Laura Bates started an Everyday sexism project in order to raise awareness that females are as equal as males and men are not any better. She has created this movement as she is speaking from personal experience and that she is portrayed as weak due to the gender she is whereby she is more inferior than what the stereotypes say. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Eventhough there are movements to reassure that females should be treated equally, there are still certain individuals that disregard the movements and start creating more hate towards females. I believe that feminism should be required in western societies as it may help reinforce equality to those certain individuals that do not believe so     3) Why was new technology e...

1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century Fox, Facebook, Viacom, News Corp, Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. 21st century Fox The companies the conglomerate is best known for are: Sky, Fox news, Fox next and Star TV They own film studios, and premiere sky movies Some examples of synergy are 21st subsidiaries have their own spin off shows Some examples of diversification are Fox news Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'. 3) Bri...

Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to our Media Magazine archive to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? Representation is important as they are a particular view/ideology meaning that they are value and meaning behind it. Even though it may not be right, it still shows an opinion that may relevant in some sort.  2) How does the example of Kate Middleton show the way different meanings can be created in the media? In order for Kate Middleton to take a picture, her and her family may consider the pose, location and constume to wear as many people create stereotypes/irrelevant meaning to something normal. Also media audience can be manipulated if the picture that has been taken is resized and edited in order to shift the audiences thought. 3) Summarise the section 'The how, who and why of media representation' in 50 words. Producers wi...