Ownership and control
1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century Fox, Facebook, Viacom, News Corp, Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.
21st century Fox
The companies the conglomerate is best known for are: Sky, Fox news, Fox next and Star TV
They own film studios, and premiere sky movies
Some examples of synergy are 21st subsidiaries have their own spin off shows
Some examples of diversification are Fox news
Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.
3) Briefly describe the production, promotion and distribution process for media companies.
The production process provides audiences with the media products they want. It needs to consider the audience’s desires and should provide the gratifications the audience expects. The promotion process researches and identifies the target audience for the product, and uses advertising and marketing strategies to inform and persuade them of the value of the media product.The distribution process uses the most appropriate methods for getting the product to the audience and making it as easy as possible for them to access it
4) What are the different funding models for media institutions?
Different institutions have different models of income generation These different business models
and potential income streams will impact on the way each institution produces, markets and distributes its products.
5) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them.
ITV relies on income generated by advertisers. This means that appeal to a large audience are seen as more valuable than ones with smaller niche audiences
Sky One needs an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the shows they enjoy.
The MailOnline receives more income the longer a reader stays on the site, so stories will feature lots of images and videos, and sensationalised or controversial
6) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?
The fragmentation of modern audiences and the rise of ‘free culture’ means that all institutions
are now having to reconsider their business models. The music industry can no longer generate most of its profits through the sale of music itself, so other ways to make money have been
sought. Sponsorship, merchandising, and the income generated by live shows are some of the ways it seeks to recoup its investment. Music artists no longer just sign away the rights to their music; a ‘360 deal’ is a contract that gives the record company a percentage of all the income generated by a musical artist. This would include income from live performances, merchandising deals and any other income the
musician generates.
7) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
Technology companies such as Amazon, Facebook, Google and Yahoo are, by their very nature, at the forefront of change; they too have become ‘media institutions’: Google now owns YouTube, and has revolutionised the way we access music and moving-image entertainment and information. Amazon, Netflix and Yahoo now create, produce and ‘broadcast’ their own TV shows, such as Transparent, Orange is the New Black and Community
8) Do you agree with the view that traditional media institutions are struggling to survive?
I believe certain media institutions are struggling to survive due to audiences reject traditional TV programming, newspapers and cinema exhibition, the only thing we know for sure about the future is that institutions will continue to come up with increasingly sophisticated and creative ways to try
to find and attract an audience.
9) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape?
They might help companies to survive and thrive in a changing media landscape as vertical integration allows companies to reduce costs and increase profits – but it is not always successful if the parent company lacks expertise in certain areas, and diversification allows any media companies have had to diversify to internet-driven distribution (e.g. streaming) as a result of new and digital media. In the music industry, major labels such as Warner Music have had to embrace streaming in order to reverse years of declining revenue. This allows companies to be better equipped in the future when the media changes.
10) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?
I believe that audiences will start gaining power as I believe they have they hold the power in which companies make their money, and if certain companies lose people viewing their programmes the will eventually lose money, therefore that why I believe audience are an integral part to companies in way of making money and profit.
The companies the conglomerate is best known for are: Sky, Fox news, Fox next and Star TV
They own film studios, and premiere sky movies
Some examples of synergy are 21st subsidiaries have their own spin off shows
Some examples of diversification are Fox news
Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.
3) Briefly describe the production, promotion and distribution process for media companies.
The production process provides audiences with the media products they want. It needs to consider the audience’s desires and should provide the gratifications the audience expects. The promotion process researches and identifies the target audience for the product, and uses advertising and marketing strategies to inform and persuade them of the value of the media product.The distribution process uses the most appropriate methods for getting the product to the audience and making it as easy as possible for them to access it
4) What are the different funding models for media institutions?
Different institutions have different models of income generation These different business models
and potential income streams will impact on the way each institution produces, markets and distributes its products.
5) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them.
ITV relies on income generated by advertisers. This means that appeal to a large audience are seen as more valuable than ones with smaller niche audiences
Sky One needs an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the shows they enjoy.
The MailOnline receives more income the longer a reader stays on the site, so stories will feature lots of images and videos, and sensationalised or controversial
6) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?
The fragmentation of modern audiences and the rise of ‘free culture’ means that all institutions
are now having to reconsider their business models. The music industry can no longer generate most of its profits through the sale of music itself, so other ways to make money have been
sought. Sponsorship, merchandising, and the income generated by live shows are some of the ways it seeks to recoup its investment. Music artists no longer just sign away the rights to their music; a ‘360 deal’ is a contract that gives the record company a percentage of all the income generated by a musical artist. This would include income from live performances, merchandising deals and any other income the
musician generates.
7) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
Technology companies such as Amazon, Facebook, Google and Yahoo are, by their very nature, at the forefront of change; they too have become ‘media institutions’: Google now owns YouTube, and has revolutionised the way we access music and moving-image entertainment and information. Amazon, Netflix and Yahoo now create, produce and ‘broadcast’ their own TV shows, such as Transparent, Orange is the New Black and Community
8) Do you agree with the view that traditional media institutions are struggling to survive?
I believe certain media institutions are struggling to survive due to audiences reject traditional TV programming, newspapers and cinema exhibition, the only thing we know for sure about the future is that institutions will continue to come up with increasingly sophisticated and creative ways to try
to find and attract an audience.
9) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape?
They might help companies to survive and thrive in a changing media landscape as vertical integration allows companies to reduce costs and increase profits – but it is not always successful if the parent company lacks expertise in certain areas, and diversification allows any media companies have had to diversify to internet-driven distribution (e.g. streaming) as a result of new and digital media. In the music industry, major labels such as Warner Music have had to embrace streaming in order to reverse years of declining revenue. This allows companies to be better equipped in the future when the media changes.
10) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?
I believe that audiences will start gaining power as I believe they have they hold the power in which companies make their money, and if certain companies lose people viewing their programmes the will eventually lose money, therefore that why I believe audience are an integral part to companies in way of making money and profit.
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