Blog tasks: The decline in print media

Blog tasks: The decline in print media

Part 1: Ofcom report into news consumption 2019

Read this Ofcom 2019 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:

1) Look at the key findings from the report on pages 2-3. How do UK adults generally get their news? 
Many people in the UK are usually getting their news from the TV.


2) Read the overall summary for adults on pages 7-8. What do you notice about the changing way adults are getting their news?
Most adults watch television in order to receive their daily news dose. However, the proportion has been rising over the years due to the rise in social media.


3) Look at the summary of platforms used on page 13. What do you notice about newspapers and how has it changed since 2018?
In 2018, the number of people reading newspapers dropped by 2 per cent in 2019.


4) Now look at the demographic summary for news platforms on page 15. What audience demographic groups (e.g. age, social class) are most and least likely to read newspapers?
the demographic who is most likely to read newspapers are - 65 plus males. Social group: ABC1


5) Read Section 3 on cross-platform news consumption (page 20). What newspaper brands can you find in the list of most popular news sources across platforms?


  • Daily Mail/Mail on Sunday, The Guardian/Observer, The Sun/Sun on Sunday, Metro
  • 6) Now turn to Section 6 focusing on newspapers (page 33). How has the circulation of national newspapers decreased between 2010 and 2018?
    National newspaper title circulation has shrunk from almost 22 million in 2010 to 10.4 million in 2018


    7) What are the most-used newspaper titles?
    The term most commonly used is the Daily Mail followed by The Sun and Metro.


    8) What are the most popular titles when print and online figures are combined (look at page 38)?
    The most widely used title / site / app is the Saturday Daily Mail / Mail, followed on Monday by The Guardian / Observer and The Sun / Sun.


    9) How does the i compare to the Daily Mail?

    • The Daily Mail is significantly more read than the i.
    • The 'i' is more left-wing, whereas the Daily Mail is more right-wing.
    • Market figures for ' I ' have risen by 1 percent from 2018-2019, while market figures for the Daily Mail have decreased only marginally from 2018-2019 by 1 percent; the Daily Mail is still far more successful / popular at the moment.


    10) Now study the demographic details for our two CSP newspapers on page 39. What is the breakdown of the Daily Mail audience and the i audience? What differences do you notice?
    Daily Mail Audience:

    • Female
    • Aged 65+
    • C2DE readers
    • White
    The 'i' Audience:

    • Male
    • Aged 65+
    • C2DE readers
    • Minority ethnic
    11) Read section 7 of the report: news consumption via social media (pages 40-52). Pick out three statistics from this section that you think are interesting and explain why.
    Three-quarters or all adults who said they're using social media said they've got most of their Facebook news.


    12) Look at the summary of readers' attitudes for newspapers on page 76. What statements for Daily Mail readers tend to agree with?
    I also get a lot of my news from Twitter but not from the trending section as there's not a lot of hard news out there most of the time. Social media is where users tend to get the bad news from them.
    Part 2: Factsheet - The death of print media

    Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 165: The death of print media. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets

    Read the Factsheet and complete the following questions/tasks:

    1) What has happened to print media in the last 30 years?
    Over the past 30 years, print media has been declining but before that, it was one of the key sources of information (from the 1660s).2) Why is the Independent newspaper such a good case study for the decline in print media?
    The Independent Newspaper, despite once being the most popular news source, would be a good case study for the decline of print media as it recently went off business.


    3) What was the Independent newspaper famous for?
    The Independent newspaper was known for its famous front coverings, original, unaligned viewpoints and the slogan: ' It is.


    4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?
    He said the consumer tastes are shifting, and because the masses want online content they will move their print content to an online platform entirely.5) How do online newspapers make money?
    Online newspapers make money from sales from the ads.


    6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?
    He warned the business that the complete shift to an online platform would take away its "originality" and "iconoclastic feel of the paper." This meant he warned the producers of The Independent that their values would change after the switch.7) What is the concern with fake news? What does 'post-truth' refer to?
    The problem with ' fake news ' is whether it was triggered by the internet and whether people would get fooled with it during elections, debates, referendums, etc. ' Post-Truth ' refers to the absence of objective truth principles.


    8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?


    Entry to news certainly should be free. Keeping aware of what's happening around the world and tracking scientists ' results etc. shouldn't be restricted by whether someone can pay for an object.

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