Brand Values

Example
1) The Starbucks brand is clever because it comes across as a friendly, local-style company when it is in fact a massive global business. Its brand values would be about quality, lifestyle and a personal touch.  Starbucks could fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, hence Starbucks asking your name when you order. It could also fit into Successful careers – Starbucks is for hard-working, successful people who want to enjoy life. Finally, Self-importance and pride links to Starbucks taking coffee seriously and its employees and customers having genuine passion for the brand. (100 words)

2) The Starbucks brand is about quality with a personal touch. (10 words)

3) Starbucks in one word: Passion.

 PRIMARK
1) Primark brand is very successful due to its 'trendy' and affordable. It falls under successful careers according to Gillian Dyers lines of appeal. Its brand value is about lifestyle, price and quality as it is known to be good quality for a low price that everyone goes to. You could also argue that it lies under happy families as everyone wasn't to belong there. That could be argued as teenagers nowadays focus of brands for status because of social media. Primark also fits under successful careers as its known for excellent customer service and for being hard-working.

 2) The Primark brand is about price with a glamorous value

 3)Primark in one word: Affordable.

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