Learners response OSP

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
www: some interesting arguments for Q2 and a good sense of the values/ideologies communicated.
ebi: You appear to contradict yourself in your conclusion. Introduce other theory: Shirky, Gilroy.
2) Read the whole mark scheme for this assessment carefully. Identify five specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.)

1. Negotiated readings could include embracing a hot family picture – plus a speaker's possible utility – despite concerns about how the system uses information and the growing power of companies like Google and Amazon. 
2. Using colour, reinforced by the device's neutral grey, creates a warm feeling 
3. Google was an unthreatening, safe and natural part of family life in the middle class.
4. The repetition of the word ' home ' may disturb audiences who see the ad as an example that multinational capitalist giants like Google are nowhere safe.  

The Google Advert gives a family feel through the use of colour pencils and paint
3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Hesmondhalgh - narrow range of values and ideologies).

1. The relationship in the digital media landscape between recent technological change and dominant ideologies. 
2. The role of cultural industries in society and the manner in which media products can affect or influence the public. 
3. Why media industries reach consumers by media products ' quality and appeal

4) Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least five well-developed paragraphs in addition to an introduction and conclusion.

1. Use words from the question and link back to the question to engage with the question. In the paragraph, state an argument that I can discuss and then balance in the paragraphs. In addition, Hesmondhalgh should be mentioned as well as values and ideologies. 
2. Mention the first CSP to be Teen Vogue in this case and talk about how, for example, the liberal agenda it has to offer the values and ideologies it has to offer. 
3. Talk in detail about Teen Vogue's drawbacks and other things about the ideals and philosophies which they advocate, which in this case could be how the magazine business raises its revenue by clicking on advertising. 
4. Mention the second CSP and describe their values and ideologies as The Voice. This could be portrayed through the magazine reporting news from a black perspective that in today's professional media sources is relatively rare. 
5. In this paragraph, I will be debating against paragraph 4, mentioning the "Double consciousness" theory of Gilroy, which would portray the narrow ideologies and values within The Voice, successfully balancing the overall arguments. 
6. In this paragraph, I will conclude my discussion on how both CSPs have significant differences, but also share many similarities between them. 

5) Finally, identify three key areas you plan to revise from the OSP unit (CSP aspects or theories) having looked at your feedback from this assessment.

1. Introduce theories well and link them to the question
2. Have your answer flow to prevent myself from contracdicting myself
3. Structure well