Teen Vogue - industry and social media
Industry: Condé Nast
1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year?
YouTube and adverts
3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?
Print based magazines are diversifying to create new revenue streams by creating YouTube channels and hosting events such as the annual Teen Vogue Summit which bring a lot of money.
4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry?
'Advertorials ' (editorial / advertising) are especially important as these targeted ads are a big way to sell fashion items and appeal to a fashion audience.
5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?
Contents produced by teen vogue both show the change in direction of Teen Vogue to these changes being real, showing lifestyle issues.Closure of print edition research
Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:
BBC: Teen Vogue: How will going online-only affect readers?
New York Times: Condé Nast Ends Teen Vogue’s Print Run
Folio: Your Teen Vogue Hot Takes Are All Wrong
1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?
Due to BBC having a large number of viewers it makes Teen Vogues digital game strong
2) What does the BBC suggest is responsible for the Teen Vogue website’s success?
BBC states that Teen Vogue is successful in its website and it shows content for people to personally relate with.
3) How did Teen Vogue justify the closure of the print magazine?
4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?
The risk of going online is that ' cutting the print publication is making it harder for the company to stand out from other websites. '
5) How do online-only publications make money?
They make money through advertising and sponsorship on its page. Furthermore selling customer data to other companies.
6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?
Suggests that print will decrease massively as digital grows. This is beneficial for generation Z as they have grown up all their lives with technology
For Gen Z, audience consumption for print and digital is changing, as ' Gen Z has an easier time to consume online media content compared to millennials, ' and businesses are now investing in digital compared to before.
7) What does the New York Times say Conde Nast is known for?
It states that Conde Nast is known for its lavish spending and is visually rich and glossy.
8) The New York Times states that Conde Nast expects to bring in less revenue in 2017 than 2016… by how much?
expected $100 million less in revenue than it did in 2016.
9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.
After Phillip Picardi was appointed in 2015 as the online editorial manager and Elaine Welteroth as the editor of the company the following May, traffic to Teen Vogue has risen from around 2 million monthly visitors to nearly 9 million.
10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.
Social media analysis
Work through the following tasks to complete your textual analysis of Teen Vogue's social media presence:
1) Look at the Teen Vogue Twitter feed (you don’t need to sign up to Twitter to see it but may need to log-in at home). How many followers does Teen Vogue have?
3.3 million
2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?
The BBC claims that the popularity of Teen Vogue came from targeted stories with headlines that felt private to connect to and engage with an audience enough to read and share it with them.
3) How are the tweets and headlines written? Can you find examples of clickbait?
https://twitter.com/hesasnowflake/status/1180471852973658115
4) How does the Twitter feed use videos and images?
Twitter allows Teen Vogue to post parts of their magazine in order to gain the audiences interest in their magazine
5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?
6) Click on the Videos link on the left-hand menu. What type of content do the videos feature? Does this differ to the website or Twitter feed?
7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?
8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?
Lost around 100 million dollars
9) How does the Instagram feed differ from other social media channels?
2 million monthly visitors to nearly 9 million
10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms).
The Teen Vogue YouTube channel, which has gained more than a million subscribers, features a lot of conventional ' YouTube style ' content, rather than long interviews, streaming games with celebrities promoting their new work, or famous YouTubers engaging a variety of fanbases for extended support.
1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year?
- GQ
- Allure
- The New Yorker
- Wired
- Vogue
YouTube and adverts
3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?
Print based magazines are diversifying to create new revenue streams by creating YouTube channels and hosting events such as the annual Teen Vogue Summit which bring a lot of money.
4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry?
'Advertorials ' (editorial / advertising) are especially important as these targeted ads are a big way to sell fashion items and appeal to a fashion audience.
5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?
Contents produced by teen vogue both show the change in direction of Teen Vogue to these changes being real, showing lifestyle issues.Closure of print edition research
Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:
BBC: Teen Vogue: How will going online-only affect readers?
New York Times: Condé Nast Ends Teen Vogue’s Print Run
Folio: Your Teen Vogue Hot Takes Are All Wrong
1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?
Due to BBC having a large number of viewers it makes Teen Vogues digital game strong
2) What does the BBC suggest is responsible for the Teen Vogue website’s success?
BBC states that Teen Vogue is successful in its website and it shows content for people to personally relate with.
3) How did Teen Vogue justify the closure of the print magazine?
4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?
The risk of going online is that ' cutting the print publication is making it harder for the company to stand out from other websites. '
5) How do online-only publications make money?
They make money through advertising and sponsorship on its page. Furthermore selling customer data to other companies.
6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?
Suggests that print will decrease massively as digital grows. This is beneficial for generation Z as they have grown up all their lives with technology
For Gen Z, audience consumption for print and digital is changing, as ' Gen Z has an easier time to consume online media content compared to millennials, ' and businesses are now investing in digital compared to before.
7) What does the New York Times say Conde Nast is known for?
It states that Conde Nast is known for its lavish spending and is visually rich and glossy.
8) The New York Times states that Conde Nast expects to bring in less revenue in 2017 than 2016… by how much?
expected $100 million less in revenue than it did in 2016.
9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.
After Phillip Picardi was appointed in 2015 as the online editorial manager and Elaine Welteroth as the editor of the company the following May, traffic to Teen Vogue has risen from around 2 million monthly visitors to nearly 9 million.
10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.
Social media analysis
Work through the following tasks to complete your textual analysis of Teen Vogue's social media presence:
1) Look at the Teen Vogue Twitter feed (you don’t need to sign up to Twitter to see it but may need to log-in at home). How many followers does Teen Vogue have?
3.3 million
2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?
The BBC claims that the popularity of Teen Vogue came from targeted stories with headlines that felt private to connect to and engage with an audience enough to read and share it with them.
3) How are the tweets and headlines written? Can you find examples of clickbait?
https://twitter.com/hesasnowflake/status/1180471852973658115
4) How does the Twitter feed use videos and images?
Twitter allows Teen Vogue to post parts of their magazine in order to gain the audiences interest in their magazine
5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?
- 5.88 million likes
- 5.7 million followers
6) Click on the Videos link on the left-hand menu. What type of content do the videos feature? Does this differ to the website or Twitter feed?
7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?
8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?
Lost around 100 million dollars
9) How does the Instagram feed differ from other social media channels?
2 million monthly visitors to nearly 9 million
10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms).
The Teen Vogue YouTube channel, which has gained more than a million subscribers, features a lot of conventional ' YouTube style ' content, rather than long interviews, streaming games with celebrities promoting their new work, or famous YouTubers engaging a variety of fanbases for extended support.
Comments
Post a Comment