oh comely - industry

1) Why did the people behind Iceberg Press set it up?

Chunk of ice states they exist to do things any other way. To introduce another age for magazines and media brands. The likewise proceed to state how 'The universe of magazines has never been increasingly lively and imaginative, however you wouldn't know it from the normal newspaper kiosk today. We expect to connect that hole. To bring the best of the soul of the free distributing scene to a more extensive group of spectators utilizing the aptitudes and information we picked up for a portion of the world's greatest distributing organizations. 

2) What is the Iceberg Press mission statement? (It's on the Why Are We Here page and is a series of statements).


  • It's about the crowd. 
  • Pursue the work, not the cash. 
  • Bargain isn't our companion. 
  • We will consistently set aside a few minutes for thoughts. 
  • We are more grounded when we work with others. 
  • We need great individuals to work in a decent spot. 
  • Consistently we will help a reason that issues. 
  • We have faith in a thing called Print. 


3) What are the two magazines that Iceberg Press publishes?

The Simple Things and Oh Comely. 

4) What similarities do you notice between The Simple Things magazine and Oh Comely? 

Both The Simple Things magazine and Oh Comely are basically moderate magazines. 

5) What differences can you find between Hearst UK, publisher of Men's Health, and Iceberg Press?

Hearst UK distributes content for numerous stages rather than simply adhering to only one, interestingly Iceberg Press just stick to one stage which is print rather s utilizing TV or on the web. 

Writer's Edit journal article 

Peruse this superb Writer's Edit scholarly diary article on the free magazine industryand answer the accompanying inquiries: 

1) What is the definition of an independent print magazine?

The free print magazine is portrayed as "distributed without the monetary help of a huge company or foundation in which the producers control production and dissemination. Free magazines are opposing the expectations of numerous that print magazine are a blurring relic of the pre-computerized world.

2) What does Hamilton (2013) suggest about independent magazines in the digital age? 

Hamilton recommends that "a little however developing assortment of proof proposes that little printed magazines are unobtrusively flourishing even as the worldwide paper and book ventures flounder". 

3) What is the aim of Kinfolk magazine and what similarities can you draw with Oh Comely?

Family mag was established in Portland Oregon in 2011, its point being distributed is to discover ways for perusers to improve their lives, develop network and invest more energy with their loved ones. There is a similitude to Oh Comely as they likewise need to ensure their perusers are content with their lives and change the general public the live in for the better.

4) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling?

Magazines created by huge organizations like Bauer Media are attempting to shield perusers from moving on the web. Conversely, those behind autonomous magazines utilize computerized advancements to further their potential benefit, and have a solid online nearness. These makers set their own terms and depend on cooperation to accomplish them. It is additionally said that this arrival to less continuous, little print keeps running of first rate magazines denotes a more prominent valuation for visual computerization, network and furthermore a social push far from pattern centered mass-showcase productions that tell individuals what they ought to do and purchasing. Anyway Independent magazines face new provokes like raising assets to deliver and print issues, conveying on the web or through atypical channels and depending on free work and shared energy to make unique content.

5) How do independent magazines launch? Look at the example of Alphabet Family Journal.

Autonomous magazines are all the more regularly propelled from crowdfunding as cash is important to when setting up magazines and print duplicates simply like Alphabet Family Journal as they were set up from these equivalent crowdfunding strategies in spite of the fact that they did likewise produce assets by making a short movies which sketched out the points of the magazine 

6) What does the article suggest about how independent publishers use digital media to target their niche audiences? 

Close by a firm handle of innovation, indepenndent magazines have a solid online nearness that interfaces them to their readership universally. As indicated by Brimble, web-based social networking has "made the world a whole lot littler. [we can now] get the word out there, become acquainted with individuals". Autonomous magazines utilize this entrance to further their potential benefit as they enroll new perusers, teammates and media interest.

7) Why is it significant that independent magazines are owned and created by the same people? How does this change the creative process and direction of the magazine?

Autonomous magazines can focus on such explicit markets since they are possessed and created by similar individuals: the organizers, editors and workmanship executives who offer a comparable imaginative vision. This is another refinement from standard, enormous scale magazine distributions as month to month and week by week mags are coordinated by due dates and the everything, accordingly the requests of the proprietor or distributer, the arrival of a free magazine is directed by the quest for unique content.

8) What does the article suggest regarding the benefits of a 'do-it-yourself' approach to creating independent magazines?

The advantages are that it makes a brought together vision and thusly shares the qualities of the thoughts of different teammates so as to think of a more grounded and increasingly proficient idea.

9) The article discusses the audience appeal of print. Why might audiences love the printed form in the digital age?

It is expressed that there is excellence in the custom of holding a physical magazine before you. Mettler states "There is something nostalgic about a magazine. It's considerable and you can smell the paper. It hits you at an intuitive level. I don't get the equivalent passionate association with computerized content. 

10) What are the challenges in terms of funding and distributing an independent magazine? 

Makers depend on memberships nd high spread costs to keep on delivering, while not really making a benefit from each print run. While profoundly imaginative, these strategies require chance and a readiness with respect to the originators just as supporters of anticipate minimal monetary reward. Autonomous magazines battle to achieve across the board appropriation in news-offices and other run of the mill magazine retailers. 

Irish Times featured

Now read this short feature in the Irish Times on the growth of independent magazines and answer the following questions:

1) Why are independent magazines so popular?

Their topic is as different as their generation systems, from emotional wellness to trans rights, from football to road wear. They are driven by an enthusiasm, both for their substance, and the printed structure, and gratitude to innovation they can contact spectators around the world.

2) Why is the magazine publishing industry set up to favour the big global conglomerates?

The magazine business is set up to support the enormous distributers, those with various titles, huge deals groups and economies of scale. These re the titles that depend on publicizing for income. They have moderately modest spread costs and are loaded up with adverts. The free titles are dependent on duplicate deals, as their print runs are unreasonably little for sponsors and the media organizations that speak to them. 

3) What does the article suggest regarding finding an audience for an independent magazine?

Making your subject excessively expansive and you will without a doubt become mixed up in the group. Make it excessively restricted and your group of spectators will be excessively little. Hit the nail on the head and you may simply get an opportunity. When you know who your crowd is numerous different components will fall into place.

4) What are the challenges for magazine distributors?

Transportation boxes of magazines is costly, and with distributers going out on a limb by paying for both delivery and on the off chance that they don't sell, the cost of delivery them back, it is key that distributers center around getting however many direct deals online as could be allowed. The more individuals mindful you exist, the more individuals will buy your magazine.

5) The article suggests that many independent magazines only make money by diversifying into other products. What examples do they give?

You can have occasions, sell illustrations, T-shirts and perhaps set up a Patreon account where you can have football web recordings. 

TCO interview with Ruth Jamieson 

Finally, read this excellent interview on the TCO London website with Ruth Jamieson, who has written a book on the renaissance of the independent magazine sector. Answer the following questions:

1) Why does Ruth Jamieson suggest there's a renaissance in independent publishing?

She proposes it has "never been simpler to begin your own magazine and discover a crowd of people. There will never be been a superior time to be a magazine fan. The entire 'Print is dead' account has ended up being just half obvious. The web has murdered, or is executing print. This auspicious passing has made room for made, covetable, collectable print. The non mainstream players have been at the bleeding edge of this, however the standard are following. So I'd state this isn't only a renaissance in free distributing. This is a renaissance in distributing full stop"

2) What are the common themes for successful independent magazines?

The basic subjects for an effective free magazine are: extraordinary workmanship course, an emphasis on the peruser than the publicist, a solid exceptional thought at the magazine's center, putting resources into the magazine as an item, decent paper stock, master printing and all around delivered content.

3) How many of these aspects can you find in Oh Comely? Make specific reference to the CSP pages where possible.

The substance in Oh Comely is extremely extraordinary and demonstrates they have a remark as supports strengthening for ladies so as to improve the world. which is something you wouldn't as a rule find in these magazines. There is additionally a solid feeling of workmanship heading as it adopts an altogether different strategy with the moderate style they use. There is likewise a great deal of utilization of photos of various things generally being nature.

4) How does Jamieson see the future for the magazine industry?

She accepts "we'll see more magazines go back and forth. Be that as it may, that the standard will keep on rising. We'll additionally observe the standard beginning to look increasingly like the non mainstream players. They need to gain from independents on the off chance that they need to endure. So there'll be greater interest in substance and more spotlight on creating a quality item, progressively collectable issues, a move far from attempting to contend with the web and towards doing things no one but print can do. We'll additionally observe standard magazine fanning out past their print issues to offer different things, similar to occasions, items, instructive projects and experiences."

5) How might this future impact Oh Comely? Do you think Oh Comely will survive the next five years - and why?

I accept that Oh Comely will endure the following five years as they have one of the most faithful group of spectators who consistently stick by the distributers as they have made a feeling of association, the crowds will persistently remain with Oh Comely to the extent that this would be possible as they get satisfaction out of understanding it for the uniqueness it brings. Anyway Oh Comely will have contenders to look as different magazines will adjust so as to keep up in the running with magazines like Oh Comely.

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