Mens Health: Language and Representation
Language
1) Write an analysis of the media language choices on the cover of Men's Health - e.g. colour scheme, typography, language, photographic codes etc.
The media language utilized has deliberately been used in order to improve the likelihood of purchasers getting this magazine over another creation. The solid typography and the size of the content styles has implications of solidarity, power and dominance at any rate the concealing arrangement ( blue) has hints of trust, trustworthiness, information and conviction. This would definitely intrigue the young adult , male target gathering of observers since it includes the group delight singular character. The gathering of observers would be dismantled in to the concealing arrangement of the magazine as a result of the masculine shades blue and dull. Moreover, the serif content style of the masthead (Men's Health) and the distinction between the sans serif literary style of the spread lines is similarly effective.
2) Identify three specific aspects/conventions/important points (e.g. cover lines, colour scheme, use of text, image etc.) from each page of the CSP that you could refer to in a future exam. Explain why that particular aspect of the CSP is important - think about connotations, representations, audience pleasures, reception theory etc.
Colour Scheme: every conventional magazine utilizes the farthest point of 3 colouras there concealing intend to evade and "messy" looking spread
Cover lines : spread lines are moreover basic to magazines as they intimation to what is inside the magazine and appeals the planned intrigue gathering to be progressively curious and find continuously about the magazines . they are also often answers for groups life issues, for instance, on the mens prosperity the issue would get fit as a fiddle and the course of action offered through the spread line is "LOSE 8KG FAST". they can be seen as puzzler codes
Image: the picture is moreover a key piece of a standard magazine spread as the offer the gathering of observers fulfillments of learning of the spread star included aswell just as the group know the star it offers the joy of world data
Editors Letter and content page:
contents page: the substance page is in basically every magazine making it a key edge since it offers an inexorably unequivocal comprehension to the substance ,aswell as page number, of the magazine.
cover star: the expansion of vin diseal makes the gathering of observers to accept to try to his visuals which is in like manner the pleasures of individual character
The marathon man:
3) Apply narrative theories to Men's Health - Todorov's equilibrium, Propp's character types, Barthes' action or enigma codes.
Todorov:- The disequilibrium is men who are undesirable in the public arena
- The new-balance is changing your way of life and changing to count calories and be sound
Propp:
- Hero : Vin Diesel
- Helper : Advice given by means of the article to improve your way of life.
- Villain : Unhealthy propensities
Barthes:
Enigma codes on how the men change and become solid and fit.
4) Read the cover lines and the Editor's Letter. Does Men's Health offer a cure for male insecurities or does it create male insecurity?
I feel that it energies men's insecurities as it clearly states in extraordinary substance what they are messing up and how they aren't fulfilling society's wants. In like manner, the editor's letter is unbelievably putting down, which could make men feel unaccomplished or inadmissible. In any case, there is a conflict for the magazine being a solution for male shortcomings as it gives a solution for their lifestyle/diet issues.
5) How does the 'Marathon Man' feature page offer an example of Steve Neale's genre theory concerning 'repetition and difference'?
It is reiterating the subject of having an athletic person who has achieved their physical targets. Regardless, what makes a difference is that the image of the man is a senior, which is on occasion showed up in men's magazines as they're commonly increasingly energetic, athletic men.
Representations
We have already covered many relevant theories in our work on Advertising and Marketing (for example, David Gauntlett's writing on Media, Gender and Identity). We now need to apply these theories and ideas to Men's Health and specifically the three pages from the Jan/Feb 2017 issue identified as our Close-Study Product.
Representations: applying theory
1) How can Gauntlett's ideas on masculinity, gender and identity be applied to the Men's Health CSP we have analysed?
Gauntlet's concept of masculinity, sexuality and identity can be readily perceived from the Men's Health CSP's first look through the male celebrities that are readily recognized by the audience and used by Men's Health as their front cover picture. Gauntlet's concept that "Masculinity is changing" is also implemented by the tag line "slay the winter blues" in the CSP.
2) How could van Zoonen's work on feminist and gender theory be applied to Men's Health?
Van Zoonen's research on feminist and gender theory can also be applied effectively to the Men's Health CSP studied as the main picture is a photograph of a well-known actor Vin Diesel, who retains a hyper-male picture with his muscles toned and distinguished along with his masculine look and pose. Gauntlet also indicates that gender is socially defined and can be vivid
3) How could bell hooks's work on 'corrosive masculinity' apply to Men's Health?
The corrosive, harmful impact of poisonous masculinity on both males and females has been identified by feminist author bell hooks. She builds on the job of Judith Butler, agreeing to build gender roles, not' natural' roles. In reality, she indicates that patriarchy (a male-dominated society) indoctrinates early-age individuals so that "sex becomes a collection of naturalized connotations."
Representations: academic analysis
Read these extracts from the journal article exploring the representation of masculinity in Men's Health magazine and answer the following questions:
1) Why is Men's Health defined as a 'lifestyle magazine'?
It is described as a lifestyle magazine as it provides guidance and tips for healthier living and fitness. It provides advice on the sort of food to eat, participating exercises and wearing clothes.
2) Why is advertising significant in helping to shape masculine identity?
It is of paramount importance in shaping male identity because when a male sees a celebrity on the cover of a magazine that is strong and dominant, wearing certain clothes, it will inform the male that they should subconsciously be like the celebrity on the cover so that they can be appealing and attractive to individuals.
3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas?
David Gauntlet- Masculinity is in crisis
He believes that modern representations of masculinity are "men finding a place for themselves in the modern world"
4) What does the article suggest Men's Health encourages its readers to be? What examples and statistics are provided to develop the idea of men as consumers?
"From 1997 to 2005, the worldwide market for male grooming rose by 5.7%." It illustrates that men "find their own place in the modern world" and take on other aspects such as grooming and caring about their appearance and what they wear that wouldn't be seen in the past.
5) What representations of the male body can be found in Men's Health?
Men's health promotes the concept that a male body should be physically appealing by having characteristics such as abs, visible muscle toned body components, e.g. arms that generally depict the concept that men are dominant, muscular, and strentgh-filled. Men's Health's depictions of the male body are that it is
6) What does the article suggest regarding the objectification of men?
"A man who is extremely aware of his physical appearance and is devoted to it by buying cosmetic and fashion products." (Mark Simpson's definition)
8) What representation of men in Men's Health is discussed in the section 'Homogenous bodies'?
9) What are the conclusions drawn by the article with regards to the representation of masculinity in Men's Health?
It concludes by stating that multiple adaptations of manliness are presently beginning to be addressed. However, whatever it may be, it focuses much of its substance on well-being and well-being.
10) What is your own view of the representation of masculinity in Men's Health? Is it a positive representation that encourages men to the best they can be or is it a hypermasculine, consumer-driven representation designed to undermine men's confidence and objectify their bodies?
I think that the magazine's manufacturers are trying to promote prosperity and a better way of life, which is definitely a favorable content translation. Nevertheless, the belittling tone in the note of the publishers seems to insinuate that the people perusing the magazine are fundamental and deriding. They seem to be forced to look at the papers as the introductory pages and the substance page
1) Write an analysis of the media language choices on the cover of Men's Health - e.g. colour scheme, typography, language, photographic codes etc.
The media language utilized has deliberately been used in order to improve the likelihood of purchasers getting this magazine over another creation. The solid typography and the size of the content styles has implications of solidarity, power and dominance at any rate the concealing arrangement ( blue) has hints of trust, trustworthiness, information and conviction. This would definitely intrigue the young adult , male target gathering of observers since it includes the group delight singular character. The gathering of observers would be dismantled in to the concealing arrangement of the magazine as a result of the masculine shades blue and dull. Moreover, the serif content style of the masthead (Men's Health) and the distinction between the sans serif literary style of the spread lines is similarly effective.
2) Identify three specific aspects/conventions/important points (e.g. cover lines, colour scheme, use of text, image etc.) from each page of the CSP that you could refer to in a future exam. Explain why that particular aspect of the CSP is important - think about connotations, representations, audience pleasures, reception theory etc.
Colour Scheme: every conventional magazine utilizes the farthest point of 3 colouras there concealing intend to evade and "messy" looking spread
Cover lines : spread lines are moreover basic to magazines as they intimation to what is inside the magazine and appeals the planned intrigue gathering to be progressively curious and find continuously about the magazines . they are also often answers for groups life issues, for instance, on the mens prosperity the issue would get fit as a fiddle and the course of action offered through the spread line is "LOSE 8KG FAST". they can be seen as puzzler codes
Image: the picture is moreover a key piece of a standard magazine spread as the offer the gathering of observers fulfillments of learning of the spread star included aswell just as the group know the star it offers the joy of world data
Editors Letter and content page:
contents page: the substance page is in basically every magazine making it a key edge since it offers an inexorably unequivocal comprehension to the substance ,aswell as page number, of the magazine.
cover star: the expansion of vin diseal makes the gathering of observers to accept to try to his visuals which is in like manner the pleasures of individual character
The marathon man:
3) Apply narrative theories to Men's Health - Todorov's equilibrium, Propp's character types, Barthes' action or enigma codes.
Todorov:- The disequilibrium is men who are undesirable in the public arena
- The new-balance is changing your way of life and changing to count calories and be sound
Propp:
- Hero : Vin Diesel
- Helper : Advice given by means of the article to improve your way of life.
- Villain : Unhealthy propensities
Barthes:
Enigma codes on how the men change and become solid and fit.
4) Read the cover lines and the Editor's Letter. Does Men's Health offer a cure for male insecurities or does it create male insecurity?
I feel that it energies men's insecurities as it clearly states in extraordinary substance what they are messing up and how they aren't fulfilling society's wants. In like manner, the editor's letter is unbelievably putting down, which could make men feel unaccomplished or inadmissible. In any case, there is a conflict for the magazine being a solution for male shortcomings as it gives a solution for their lifestyle/diet issues.
5) How does the 'Marathon Man' feature page offer an example of Steve Neale's genre theory concerning 'repetition and difference'?
It is reiterating the subject of having an athletic person who has achieved their physical targets. Regardless, what makes a difference is that the image of the man is a senior, which is on occasion showed up in men's magazines as they're commonly increasingly energetic, athletic men.
Representations
We have already covered many relevant theories in our work on Advertising and Marketing (for example, David Gauntlett's writing on Media, Gender and Identity). We now need to apply these theories and ideas to Men's Health and specifically the three pages from the Jan/Feb 2017 issue identified as our Close-Study Product.
Representations: applying theory
1) How can Gauntlett's ideas on masculinity, gender and identity be applied to the Men's Health CSP we have analysed?
Gauntlet's concept of masculinity, sexuality and identity can be readily perceived from the Men's Health CSP's first look through the male celebrities that are readily recognized by the audience and used by Men's Health as their front cover picture. Gauntlet's concept that "Masculinity is changing" is also implemented by the tag line "slay the winter blues" in the CSP.
2) How could van Zoonen's work on feminist and gender theory be applied to Men's Health?
Van Zoonen's research on feminist and gender theory can also be applied effectively to the Men's Health CSP studied as the main picture is a photograph of a well-known actor Vin Diesel, who retains a hyper-male picture with his muscles toned and distinguished along with his masculine look and pose. Gauntlet also indicates that gender is socially defined and can be vivid
3) How could bell hooks's work on 'corrosive masculinity' apply to Men's Health?
The corrosive, harmful impact of poisonous masculinity on both males and females has been identified by feminist author bell hooks. She builds on the job of Judith Butler, agreeing to build gender roles, not' natural' roles. In reality, she indicates that patriarchy (a male-dominated society) indoctrinates early-age individuals so that "sex becomes a collection of naturalized connotations."
Representations: academic analysis
Read these extracts from the journal article exploring the representation of masculinity in Men's Health magazine and answer the following questions:
1) Why is Men's Health defined as a 'lifestyle magazine'?
It is described as a lifestyle magazine as it provides guidance and tips for healthier living and fitness. It provides advice on the sort of food to eat, participating exercises and wearing clothes.
2) Why is advertising significant in helping to shape masculine identity?
It is of paramount importance in shaping male identity because when a male sees a celebrity on the cover of a magazine that is strong and dominant, wearing certain clothes, it will inform the male that they should subconsciously be like the celebrity on the cover so that they can be appealing and attractive to individuals.
3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas?
David Gauntlet- Masculinity is in crisis
He believes that modern representations of masculinity are "men finding a place for themselves in the modern world"
4) What does the article suggest Men's Health encourages its readers to be? What examples and statistics are provided to develop the idea of men as consumers?
"From 1997 to 2005, the worldwide market for male grooming rose by 5.7%." It illustrates that men "find their own place in the modern world" and take on other aspects such as grooming and caring about their appearance and what they wear that wouldn't be seen in the past.
5) What representations of the male body can be found in Men's Health?
Men's health promotes the concept that a male body should be physically appealing by having characteristics such as abs, visible muscle toned body components, e.g. arms that generally depict the concept that men are dominant, muscular, and strentgh-filled. Men's Health's depictions of the male body are that it is
6) What does the article suggest regarding the objectification of men?
"Men are increasingly and unpologetically objectivized in terms of both erotic spectacle and advertising objectives for products beyond vehicles and beer, including many items once believed to be sold for females alone"
7) What is 'metrosexuality' and how can it be applied to Men's Health?"A man who is extremely aware of his physical appearance and is devoted to it by buying cosmetic and fashion products." (Mark Simpson's definition)
8) What representation of men in Men's Health is discussed in the section 'Homogenous bodies'?
- Appearance
- lifestlye
9) What are the conclusions drawn by the article with regards to the representation of masculinity in Men's Health?
It concludes by stating that multiple adaptations of manliness are presently beginning to be addressed. However, whatever it may be, it focuses much of its substance on well-being and well-being.
10) What is your own view of the representation of masculinity in Men's Health? Is it a positive representation that encourages men to the best they can be or is it a hypermasculine, consumer-driven representation designed to undermine men's confidence and objectify their bodies?
I think that the magazine's manufacturers are trying to promote prosperity and a better way of life, which is definitely a favorable content translation. Nevertheless, the belittling tone in the note of the publishers seems to insinuate that the people perusing the magazine are fundamental and deriding. They seem to be forced to look at the papers as the introductory pages and the substance page
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