Men's Health - audience blog task

1) How does the magazine introduce itself?

The magazines present themselves by saying that it is the "biggest-selling men's lifestyle magazine, both in the UK and around the world." This shows how this magazine seeks to promote the magazine in the best possible light, as seen immediately by the slogan. 

2) What does the introduction suggest about the representation of masculinity in Men's Health's?

The favorable introduction indicates that it has a very powerful, favorable reputation and is well received by the public, as well as features premium content covering fashion, grooming, watches, tech and travel, which are things that are usually connected with masculinity, thus involving many people in reading on. 

3) How do the print statistics for Men's Health compare to GQ and Esquire?

Men's Health has the largest copy sales, the largest readership and the largest amount of ABC1 and AB readers on the men's lifestyle market, more than GQ and Esquire.

4) What is the difference between circulation and readership?

Circulation is the amount of copies actually printed and circulated. Readership is an estimate of how many individuals (also known as readers-per-copy) read the magazine in total. For Men's Health, many separate individuals will be reading copies in a gym or waiting room

5) What was the circulation of Men's Health in thousands at the time this Media Pack was published? What about the readership for ABC1 men? AB men? [Note: this Media Pack was published in 2016 and some of the figures have fallen since then. Up to date circulation figures can be found at the top of this blog post].

Circulation: 180,000
Readership (ABC1 men): 643,000
Readership (AB men): 321,000

6) How do readers generally interact with the digital version of the magazine?

11% TABLET, 68% MOBILE, 21% Desktop, this demonstrates how individuals on their devices access the magazine to go, it's very helpful for readers as they can see the magazine when they're going to work or stuck in traffic, etc.  

7) How many people do Men's Health reach across social media platforms?

Facebook 944K 

Twitter 285K
Instagram 66K 

8) What is the audience profile for Men's Health readers? 

905K ARE ABC1, AGED 25-44
 700K HAVE A DEGREE
 200K EARN OVER £50K

9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?

Their fashion philosophy is Stylish, Individual, Contemporary and Wearable. Men's Health readers spend £ 1.1bn on fashion a year (more than 3 times that of GQ). 

10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?  

The average watch collection is £ 4,123, this indicates that the Men's Health audience would be that most readers are in the ABC1 demographic, this indicates that individuals who read this magazine are in the upper class and are rich because they can afford so much cash to purchase a watch that costs an average of 4 grand. 

11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?

73 percent of the readers moisturize daily, this indicates how this subverts how masculinity is usually depicted with muscles etc., this demonstrates a distinct light of masculinity in which they care about grooming methods, which subverts the stuff you would usually associate with masculinity.  

12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?

Men's Health readers spend £ 238 million a year on sportswear, swimwear, and coaches, and 702 K own a wearable device (compared to 226 K men's fitness readers) 

13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?

Urban Active- Sports-luxe fashion magazine manufactured in collaboration with Harrods, showcasing the ongoing trend in high-end fashion clothing 
Synchronized- Our annual watch special is now being created in its 8th year with industry-leading horologists and is a must-have buyers-guide for professionals and professionals.
Epicure-Showing the best in food, drink, restaurants and cooking abilities for the person who wants to cook from scratch, provenance and good dining  

14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?

The luxury editions also indicate that, as indicated, the Men's Health audience would be 26-45 years of age interested in stuff like fashion. The Men's Health audience's psychographics would be aspirants, because of the luxury editions, members of the audience would seek to enhance their lifestyle.

15) What additional brand extensions do Men's Health offer?

Survival of the Fittest is the largest urban adventure race series in the UK with 15,000 entrants across four national events and supporting millions of TV, magazine, digital and social campaigns. Also, in combination with market-leading partners, Men's Health has created a variety of premium products centered on its key editorial pillars of health and well-being.

  16) What are the global statistics for Men's Health?

International editions: 37
Countries published: 60
Global circulation: 4.5 million
Global readership: 26.7
Websites: 25
Uniques: 23.7 million
Social Media Footprint: 19.3 million

17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
It indicates that the Men's Health audience is very self-conscious, this is obvious because of a big quantity of editorial specials on fitness and clothing, this may suggest that they are attempting to enhance their lifestyle.  

18) What audience pleasures are offered by the magazine?

The audiences pleasure offered by the magazine are: Surveillance and Personal Identification

ABC1, this could suggests the work they have a good pay, about the expected wage, earning good money.

20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?

I think that the capacity of Men's Health to have high-profile male people on its primary covers helps to make this a success as it involves viewers to read as it features significant influencers. Therefore, even when magazines are struggling, they can create large earnings