Example 1) The Starbucks brand is clever because it comes across as a friendly, local-style company when it is in fact a massive global business. Its brand values would be about quality, lifestyle and a personal touch. Starbucks could fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, hence Starbucks asking your name when you order. It could also fit into Successful careers – Starbucks is for hard-working, successful people who want to enjoy life. Finally, Self-importance and pride links to Starbucks taking coffee seriously and its employees and customers having genuine passion for the brand. (100 words) 2) The Starbucks brand is about quality with a personal touch. (10 words) 3) Starbucks in one word: Passion. PRIMARK 1) Primark brand is very successful due to its 'trendy' and affordable. It falls under successful careers according to Gillian Dyers lines of appeal. Its brand value is about lifestyle, price and quality as it is known ...
1) Come up with a news story from the last 12 months for each of the categories suggested by Harriss, Leiter and Johnson: Conflict: Afghan conflict Progress: Switzerland voted in favour of LGBTQ Disaster: Coronavirus Consequence: London Knife crime Prominence: Philip Scofield coming out gay Novelty: Death of Kobe Bryant 2) What example news story does the Factsheet use to illustrate Galtung and Ruge's News Values? Why is it an appropriate example of a news story likely to gain prominent coverage? The higher the ratings in this ranking for a news storey, the more likely it is to become news. Using the example pictured, Afghanistan is far from the UK in terms of geographical proximity. But the tale gains cultural significance when a young British soldier dies as British viewers see the soldier as' one of their own.' The first female officer to be killed on a severity scale is considered to be more newsworthy, as it is rare. The ongoing war in Afghanistan is a tale ...
Italy quarantines 16 million people to stem coronavirus outbreak - what does it mean for Italians or for Brits travelling to Italy Around 16 million Italians have been quarantined while the government is enforcing strict measures to try to avoid coronavirus spread. The world has seen the largest daily rise in Covid-19 cases since the outbreak started on 21 February in Northern Italy, with the number of infections rising by more than 1,200 to 5,883 in the last 24 hours. In reaction, the government decreed the entire region of Lombardy, including the financial capital Milan, and closed off 14 provinces in four distinct regions. Appealing to the audience because Coronavirus is spreading rapidly world wide therefore meaning it impacts a lot of people meaning that people will be more drew into reading the article Revealed: Prince Harry and Meghan Markle will not be part of Queen's procession in Westminster Abbey before Commonwealth Service today as they carry out last o...
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