Language / Gameplay analysis Watch The Sims: FreePlay trailer and answer the following questions: 1) What elements of gameplay are shown? The main elements of the gameplay shown are the ability to build and personalise your own sim and home, to communicate with animals and others, to advance your characters to parenthood and to personalise your sims through hobbies and professions etc. This gameplay idealises the somewhat tedious aspects of life, since the player has full control over the outcome and independence. 2) What audience is the trailer targeting? The trailer mainly targets a teen audience, since the desire to grow up and be in control of a life is much more common among those who haven't done it yet 3) What audience pleasures are suggested by the trailer? The pleasures for the trailer's viewers are diversion due to the development of a completely separate universe Now watch this walk-through of the beginning of The Sims FreePlay and answer the fo...
1) Find three examples for each: icon, index and symbol. Provide images or links. Icon: iPhone app logos A picture of food Old people crossing Index: No turning left No smoking Bones - toxic Symbol: Mcdonalds Logo Traffic light - green man Snapchat logo 2) Why are icons and indexes so important in media texts? Icons and indexes are important in media text because it allows easy communication with the community without any language barrier 3) Why might global brands try and avoid symbols in their advertising and marketing? The brand symbols may mean something else in another part of the country which could lead to a misinterpretation and possibly a loss in revenue 4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? ( This web feature on bad ads and marketing fails provides some compelling examples ). This advert is abou...
Textual analysis Re-watch some of the expansion pack trailers and answer the following questions: 1) How do the expansion pack (DLC) trailers reinforce or challenge dominant ideologies? The trailer for the teen expansion packs as well as male protective philosophies emphasises female submissive behaviour. The characters aren't in expected costumes like dresses or suits and ties, but they wear simple clothes that can be worn by all genders. 2) What stereotypes have you identified in The Sims FreePlay? There is a lack of LGBT inclusion in the heterosexual stereotype. 3) What media theories can you apply to representations in The Sims FreePlay? gender performance theory, Double Consciousness, postmodern theory Representation reading Read this Forbes article on gender and racism in The Sims franchise and answer the following questions: 1) How realistic does The Sims intend to be? The game does not intend to be realistic but to be credibl...
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