Audience theory: Media Effects factsheet
1) Complete the questions in the first activity box (beginning with 'Do you play violent games? Are you violent in real life?')
I do play violent video games like call of duty and grand theft auto but as I categorise myself in the uses and gratifications theory, I am conscious and my actions in real life but my violence has increased by a bit 2) What are the four categories for different effects theories?
Direct effects theory
diffusion theory
indirect effects theory
the pluralist approach 3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events?
Ander Breivik's Ramplage 4) What was the 1999 Columbine massacre? You may need to research this online in addition to the information on the factsheet.
It was a school shooting that occurred on the 20th of April 1999 at Columbine High school. Bombs were also planted in school. The shooters were associated with copycat scenarios of a violent video game. 5) What are the reasons listed on the factsheet to possibly explain the Columbine High School massacre?
Marilyn Mansons music
bullied
ability to own guns
video games
area they live 6) What does Gerbner's Cultivation theory suggest?
The exposure to media over a period of time can lead to a change in viewpoints of reality. 7) How does this front page of the Daily Mail (from this week - Wednesday 16 November) link to Cultivation theory? The Mail Online version of the story is here.
As the title states that under 5 year olds are glued to their screens, this tells us that eventually over a period of time, these children will think differently about reality and also as they are young they are vulnerable to social media. 8) What does the factsheet suggest about action films and the values and ideologies that are reinforced with regards to violence?
the fact sheet suggests that there are good and bad types of action and that they can be justified because the hero only uses his violence to fight for whats good and viewers dismiss the heros actions as they realise that they are only doing it for the greater good .
The hypodermic needle theory is only one sided and states that the audience is not conscious about what they intake through social media. This is incorrect as millions of people play violent video games but there isn't so many shootings. Those who participate in school shooting may have participated due to mental health of influenced by the area they live in. 10) Why might the 1970s sitcom Love Thy Neighbour be considered so controversial today? What does this tell us about Reception theory and how audiences create meanings?
Most of the jokes made by Eddie and Bill had many racial slurs and would be completely obliterated in today's world as racism is no longer tolerated in the media. Halls reception theory the preferred reading would be : tolerable and light hearted jokes to not seriously offend anyone , the negotiated read in would be : the jokes are light hearted but have an element of cruelty to them and they should probably make the jokes less targetive and the Opposition reading would be: the jokes are just sneaky ways for racism to be tolerated and no person to tolerate such evil humor.
s?
12) Which audience theory do you think is most convincing? Why? It is important that you develop critical autonomy in judging the arguments for and against different theories and form your own opinion on these issues.
Cultivation theory is important because at my age we are exposed to many violence but it does not affect our choice in real life
I do play violent video games like call of duty and grand theft auto but as I categorise myself in the uses and gratifications theory, I am conscious and my actions in real life but my violence has increased by a bit 2) What are the four categories for different effects theories?
Direct effects theory
diffusion theory
indirect effects theory
the pluralist approach 3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events?
Ander Breivik's Ramplage 4) What was the 1999 Columbine massacre? You may need to research this online in addition to the information on the factsheet.
It was a school shooting that occurred on the 20th of April 1999 at Columbine High school. Bombs were also planted in school. The shooters were associated with copycat scenarios of a violent video game. 5) What are the reasons listed on the factsheet to possibly explain the Columbine High School massacre?
Marilyn Mansons music
bullied
ability to own guns
video games
area they live 6) What does Gerbner's Cultivation theory suggest?
The exposure to media over a period of time can lead to a change in viewpoints of reality. 7) How does this front page of the Daily Mail (from this week - Wednesday 16 November) link to Cultivation theory? The Mail Online version of the story is here.
As the title states that under 5 year olds are glued to their screens, this tells us that eventually over a period of time, these children will think differently about reality and also as they are young they are vulnerable to social media. 8) What does the factsheet suggest about action films and the values and ideologies that are reinforced with regards to violence?
the fact sheet suggests that there are good and bad types of action and that they can be justified because the hero only uses his violence to fight for whats good and viewers dismiss the heros actions as they realise that they are only doing it for the greater good .
The hypodermic needle theory is only one sided and states that the audience is not conscious about what they intake through social media. This is incorrect as millions of people play violent video games but there isn't so many shootings. Those who participate in school shooting may have participated due to mental health of influenced by the area they live in. 10) Why might the 1970s sitcom Love Thy Neighbour be considered so controversial today? What does this tell us about Reception theory and how audiences create meanings?
Most of the jokes made by Eddie and Bill had many racial slurs and would be completely obliterated in today's world as racism is no longer tolerated in the media. Halls reception theory the preferred reading would be : tolerable and light hearted jokes to not seriously offend anyone , the negotiated read in would be : the jokes are light hearted but have an element of cruelty to them and they should probably make the jokes less targetive and the Opposition reading would be: the jokes are just sneaky ways for racism to be tolerated and no person to tolerate such evil humor.
s?
12) Which audience theory do you think is most convincing? Why? It is important that you develop critical autonomy in judging the arguments for and against different theories and form your own opinion on these issues.
Cultivation theory is important because at my age we are exposed to many violence but it does not affect our choice in real life
Comments
Post a Comment