Semiotics - Icon, Index, Symbol: blog task
1) Find three examples for each: icon, index and symbol. Provide images or links. Icon: iPhone app logos A picture of food Old people crossing Index: No turning left No smoking Bones - toxic Symbol: Mcdonalds Logo Traffic light - green man Snapchat logo 2) Why are icons and indexes so important in media texts? Icons and indexes are important in media text because it allows easy communication with the community without any language barrier 3) Why might global brands try and avoid symbols in their advertising and marketing? The brand symbols may mean something else in another part of the country which could lead to a misinterpretation and possibly a loss in revenue 4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? ( This web feature on bad ads and marketing fails provides some compelling examples ). This advert is abou...