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Brand Values

Example 1) The Starbucks brand is clever because it comes across as a friendly, local-style company when it is in fact a massive global business. Its brand values would be about quality, lifestyle and a personal touch.  Starbucks could fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, hence Starbucks asking your name when you order. It could also fit into Successful careers – Starbucks is for hard-working, successful people who want to enjoy life. Finally, Self-importance and pride links to Starbucks taking coffee seriously and its employees and customers having genuine passion for the brand. (100 words) 2) The Starbucks brand is about quality with a personal touch. (10 words) 3) Starbucks in one word: Passion. PRIMARK 1) Primark brand is very successful due to its 'trendy' and affordable. It falls under successful careers according to Gillian Dyers lines of appeal. Its brand value is about lifestyle, price and quality as it is known ...
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Semiotics - Icon, Index, Symbol: blog task

Image
1) Find three examples for each: icon, index and symbol. Provide images or links. Icon:  iPhone app logos A picture of food Old people crossing Index: No turning left No smoking Bones - toxic Symbol:  Mcdonalds Logo Traffic light - green man Snapchat logo 2) Why are icons and indexes so important in media texts? Icons and indexes are important in media text because it allows easy communication with the community without any language barrier 3) Why might global brands try and  avoid symbols  in their advertising and marketing? The brand symbols may mean something else in another part of the country which could lead to a misinterpretation and possibly a loss in revenue 4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? ( This web feature on bad ads and marketing fails provides some compelling examples ). This advert is abou...
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Media Paper 1 PPE LR

1) Type up your  feedback  in full (you do not need to write mark/grade if you do not wish to). i got a D, no feedback given 2) Did you succeed in meeting or exceeding your  target grade  for A Level Media? If not, how many additional marks do you need to achieve your target grade in this paper? I didn't reach my grade goal as I was 1 below it. To meet my target grade for the exam section, I need to hit about 8 marks. The grade boundaries for this paper: A* = 78; A = 68; B = 56; C = 46; D = 36; E = 26. Now read through the AQA  mark scheme . This is vital as the paper was an official specimen exam paper and therefore the mark scheme tells us a lot about what AQA are expecting us to produce. The  original question paper is here  if that is helpful too. 3) Write a  question-by-question analysis  of your performance. For each question, write how many marks you got from the number available and identify any points that you ...
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