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Audience theory: Media Effects factsheet

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1) Complete the questions in the first activity box (beginning with 'Do you play violent games? Are you violent in real life?') I do play violent video games like call of duty and grand theft auto but as I categorise myself in the uses and gratifications theory, I am conscious and my actions in real life but my violence has increased by a bit  2) What are the four categories for different effects theories? Direct effects theory diffusion theory indirect effects theory the pluralist approach 3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events?  Ander Breivik's Ramplage 4) What was the 1999 Columbine massacre? You may need to research this online in addition to the information on the factsheet. It was a school shooting that occurred on the 20th of April 1999 at Columbine High school. Bombs were also planted in school. The shooters were associated with copycat scenarios of a violent video game. 5) Wh...
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LR Men's Health and Oh Comely

1) Type up your feedba ck in  full  (you don't need to write the mark and grade if you want to keep this confidential) www: attempts to incorporate and apply theory throughout ebi: lacks specific examples/details     : Needs more understanding of the text (csp) and theory (q2) 2) Focusing on the BBC  Life Hacks  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. BBC's mission statement is to inform, educate and entertain. BBC tries to inform the audience by talking about gender   BBC tries to educate the audience by talking about topics which will benefit and advise the audience to do BBC tries to entertain the audience by allowing other voices to be heard creating personal relationship between the audience and the writer. 3) Question two asked you how  useful  media effects theories are in understan...
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representation of woman in advertising

1) How does Mistry suggest advertising has changed since the mid-1990s? She suggests that adverts are now using images and references to sexuality and gender that aren't so rigid and traditional (one way). This includes accepting and introducing homosexuality and gender fluidity into adverts. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? One of the main stereotypes found was the idea of masculinity being superior to femininity. However, soon after 1945 women were made to feel guilty by warnings of the 'dangerous consequences to home'. In 1950, women's magazines led to something called 'feminine mystique'. This placed more importance on housewife chores and reinforced stereotypical ideals. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? It represented women to be more 'decorative'. More people began to think that women are objects that are used to ...
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