Magazine front cover


Comments

Post a Comment

Popular posts from this blog

Brand Values

Example 1) The Starbucks brand is clever because it comes across as a friendly, local-style company when it is in fact a massive global business. Its brand values would be about quality, lifestyle and a personal touch.  Starbucks could fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, hence Starbucks asking your name when you order. It could also fit into Successful careers – Starbucks is for hard-working, successful people who want to enjoy life. Finally, Self-importance and pride links to Starbucks taking coffee seriously and its employees and customers having genuine passion for the brand. (100 words) 2) The Starbucks brand is about quality with a personal touch. (10 words) 3) Starbucks in one word: Passion. PRIMARK 1) Primark brand is very successful due to its 'trendy' and affordable. It falls under successful careers according to Gillian Dyers lines of appeal. Its brand value is about lifestyle, price and quality as it is known ...
Read more

Semiotics - Icon, Index, Symbol: blog task

Image
1) Find three examples for each: icon, index and symbol. Provide images or links. Icon:  iPhone app logos A picture of food Old people crossing Index: No turning left No smoking Bones - toxic Symbol:  Mcdonalds Logo Traffic light - green man Snapchat logo 2) Why are icons and indexes so important in media texts? Icons and indexes are important in media text because it allows easy communication with the community without any language barrier 3) Why might global brands try and  avoid symbols  in their advertising and marketing? The brand symbols may mean something else in another part of the country which could lead to a misinterpretation and possibly a loss in revenue 4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? ( This web feature on bad ads and marketing fails provides some compelling examples ). This advert is abou...
Read more

News Value blog task

1) Come up with a news story from the last 12 months for each of the categories suggested by Harriss, Leiter and Johnson: Conflict: Afghan conflict Progress: Switzerland voted in favour of LGBTQ Disaster: Coronavirus Consequence: London Knife crime Prominence: Philip Scofield coming out gay Novelty: Death of Kobe Bryant 2) What example news story does the Factsheet use to illustrate Galtung and Ruge's News Values? Why is it an appropriate example of a news story likely to gain prominent coverage? The higher the ratings in this ranking for a news storey, the more likely it is to become news. Using the example pictured, Afghanistan is far from the UK in terms of geographical proximity. But the tale gains cultural significance when a young British soldier dies as British viewers see the soldier as' one of their own.' The first female officer to be killed on a severity scale is considered to be more newsworthy, as it is rare. The ongoing war in Afghanistan is a tale ...
Read more