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Brand Values

Example 1) The Starbucks brand is clever because it comes across as a friendly, local-style company when it is in fact a massive global business. Its brand values would be about quality, lifestyle and a personal touch.  Starbucks could fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, hence Starbucks asking your name when you order. It could also fit into Successful careers – Starbucks is for hard-working, successful people who want to enjoy life. Finally, Self-importance and pride links to Starbucks taking coffee seriously and its employees and customers having genuine passion for the brand. (100 words) 2) The Starbucks brand is about quality with a personal touch. (10 words) 3) Starbucks in one word: Passion. PRIMARK 1) Primark brand is very successful due to its 'trendy' and affordable. It falls under successful careers according to Gillian Dyers lines of appeal. Its brand value is about lifestyle, price and quality as it is known ...
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Semiotics - Icon, Index, Symbol: blog task

Image
1) Find three examples for each: icon, index and symbol. Provide images or links. Icon:  iPhone app logos A picture of food Old people crossing Index: No turning left No smoking Bones - toxic Symbol:  Mcdonalds Logo Traffic light - green man Snapchat logo 2) Why are icons and indexes so important in media texts? Icons and indexes are important in media text because it allows easy communication with the community without any language barrier 3) Why might global brands try and  avoid symbols  in their advertising and marketing? The brand symbols may mean something else in another part of the country which could lead to a misinterpretation and possibly a loss in revenue 4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? ( This web feature on bad ads and marketing fails provides some compelling examples ). This advert is abou...
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Newspaper Regulation

Newspaper regulation: blog tasks Task One: Media Magazine article and questions Read the Media Magazine article: From Local Press to National Regulator in MM56 (p55). You'll find the article  in our Media Magazine archive here . Once you've read the article, answer the following questions: 1) Keith Perch used to edit the  Leicester Mercury . How many staff did it have at its peak and where does Perch see the paper in 10 years' time? 130 Staff members. Whether it's in print it's going to be' highly expensive, monthly and with a limited circulation' or online it'll fail to make money and only hire 5/6 members of staff. 2) How does Perch view the phone hacking scandal? Perch said' A small part of the press acted in a completely inappropriate fashion, but it should have been done legally. I don't think legislation is the solution.' indicating he sees the conclusions taken from the phone hacking case as being inadequate for the situation and...
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