Collective identity and representing ourselves

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
Who are you - People have constructed an image to communicate our identity
I think, therefore i am - our identity is based around aspects of our life (class, religion, gender)
The rise of the individual - individualism came about, based around what makes people comfortable
From citizen to consumer - Consumer goods were about creating and then satisfying desires
Branding and lifestyle - Branding is association of a 'personality' with a product


2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.
Kukri - i usually wear that when i go gym 
Nike - im more of a 'tracksuit' person with suggests that im hardly participating in formal activities
Apple - Im more of a person that hops on the social trends rather than whats the best
Lynx -  i also use lynx that is popular rather than what deodrant smells the best
KA Drinks - i dont care about health but the taste
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
Media is produced to produce style over substance as people believe that better style gives better status over people with better substance

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.
Baundrillad suggests that media has taken over reality and that people assume what real knowledge is portrayed by the media where in fact this is reproduced knowledge. Therefore audience live their lives through simulation of reality given by the media.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
I personally do not portray myself through social media but capture parts of my life that i find amusing and post it on apps like Snapchat. As i highlight

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
i believe its an invasion of privacy as it goes through your history. Even though it is beneficial for people as it makes searching on the web easier, but consumers do not feel safe due to the fact that they know companies are going through what they search
Media Magazine cartoon

 Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five bullet points summarising what you have learned from the cartoon.
  1. Mass media texts offer us a more diverse range of representations than ever before, this enables sophisticated modern audiences to pick and mix.
  2. Audience actively process the messages put across by the media, according to Gauntlett.
  3. Gauntlett uses the backdrop of critical theory to suggest that "identity is today seen as more fluid and transformable than ever before.
  4. Gauntlett questions generational and gender identity in media
  5. Gauntlett suggests media shapes our identity and experience


Comments

Post a Comment

Popular posts from this blog

OSP: Teen Vogue & The Voice month in focus number 3

Image
Mayor Invests £4m to embedded more youth workers in hospitals £4 million being funded to youth working teams to be placed in Emergency hospitals in areas with high levels of violence Newham General Hospital in Plaistow, Queen Elizabeth Hospital in Woolwich, Croydon University Hospital, University Hospital Lewisham and Whittington Hospital, covering Islington and Haringey Increases specialists. Whereby last year more than 1000 young people were identified as in need of a specialist youth support . Aiding them to move away from violence and assisting with education. Out of the young people 52 were under 18 which shows the success of this approach The Mayor of London, Sadiq Khan: ''it is a tragedy that our city is being robbed of young people with so much potential and it is vital we do all we can to help them move away from a life of violence......' Helps young people turn their backs of violence as they are working closely with the NHS. Why it appeals to audien...
Read more
Image
After his wife leaves him, a photographer has an existential crisis and tries to cope with his cousin's visit. the setting is apocalyptic city. the lighting is dark showing the genre of the film. the darkness con notates sinister atmosphere and forebodes a negative scene. The font 'DISTANT' is massive so catches the audiences attention. A young boy accidentally discovers a deep hole in the ground, where another boy is kept prisoner. its a mystery horror movie as we dont know what hes scared of.  A film that explores the dark and miserable town, Basin City, and tells the story of three different people, all caught up in violent corruption. its a mystery action and crime. the characters are wearing dark so the audience will get an idea of what the personality is. the target audience is for adults because of the violence portrayed. Jack Sparrow races to recover the heart of Davy Jones to avoid enslaving his soul to Jones' service, as other friends and foes seek th...
Read more

News article 2

Image
Italy quarantines 16 million people to stem coronavirus outbreak - what does it mean for Italians or for Brits travelling to Italy Around 16 million Italians have been quarantined while the government is enforcing strict measures to try to avoid coronavirus spread. The world has seen the largest daily rise in Covid-19 cases since the outbreak started on 21 February in Northern Italy, with the number of infections rising by more than 1,200 to 5,883 in the last 24 hours. In reaction, the government decreed the entire region of Lombardy, including the financial capital Milan, and closed off 14 provinces in four distinct regions. Appealing to the audience because Coronavirus is spreading rapidly world wide therefore meaning it impacts a lot of people meaning that people will be more drew into reading the article Revealed: Prince Harry and Meghan Markle will not be part of Queen's procession in Westminster Abbey before Commonwealth Service today as they carry out last o...
Read more