Media 1 Ms Fowler

Case study: Everyday Sexism Watch this TEDx talk by Everyday Sexism founder Laura Bates: 1) Why did Laura Bates start the Everyday Sexism project? Laura Bates started an Everyday sexism project in order to raise awareness that females are as equal as males and men are not any better. She has created this movement as she is speaking from personal experience and that she is portrayed as weak due to the gender she is whereby she is more inferior than what the stereotypes say. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Eventhough there are movements to reassure that females should be treated equally, there are still certain individuals that disregard the movements and start creating more hate towards females. I believe that feminism should be required in western societies as it may help reinforce equality to those certain individuals that do not believe so     3) Why was new technology e...

1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century Fox, Facebook, Viacom, News Corp, Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. 21st century Fox The companies the conglomerate is best known for are: Sky, Fox news, Fox next and Star TV They own film studios, and premiere sky movies Some examples of synergy are 21st subsidiaries have their own spin off shows Some examples of diversification are Fox news Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'. 3) Bri...

Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to our Media Magazine archive to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? Representation is important as they are a particular view/ideology meaning that they are value and meaning behind it. Even though it may not be right, it still shows an opinion that may relevant in some sort.  2) How does the example of Kate Middleton show the way different meanings can be created in the media? In order for Kate Middleton to take a picture, her and her family may consider the pose, location and constume to wear as many people create stereotypes/irrelevant meaning to something normal. Also media audience can be manipulated if the picture that has been taken is resized and edited in order to shift the audiences thought. 3) Summarise the section 'The how, who and why of media representation' in 50 words. Producers wi...

Representation: Blog task Watch the trailer for Taken and complete the following tasks: Create a new blogpost called 'Introduction to Representation' and embed the Taken trailer in the post. 1) List the different people / groups represented in the trailer (men/women/Americans etc.) White Woman White Man Unknown figures (Kidnappers) 2) For each group you identify, decide whether the representation is a dominant or alternative portrayal. Explain why you think this. For the White teenaged woman, it portrays a dominant representation as she is white, she may be vulnerable to many actions caused by males. Usually, in the media we do not see a black/White man getting kidnapped by females meaning its a dominant stereotype.  For the white man it is also a dominant stereotype as a white man always saves the day or attempts to. Yet again, nowadays we see black people in a negative light even where there are end racism campaigns etc The kidnappers are also do...