Score hair cream
1) What year was the advert produced and why is the historical context important? The advert was produced in the 1960s and has very important historical context as it shows the different beliefs of what we have today and shows clear sexism and is a representation of how many other advertisements of this time were and what they represented. 2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? There is a jungle background and setting and shows the male being carried, which implies he is in a position of power and suggests that he is perhaps the predator in this situation or could even be represented as the king of the jungle. The male is fully dressed, where as the women are dressed in a very revealing way, which suggests that they are there for the male gaze and shows how men were not the ones which were objectified in this time and the female was there simply for people to look at, particularly mal...