Media 1 Ms Fowler

Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets - you'll need to save the factsheet to USB or email it to yourself in order to complete this at home. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? In the 1960s advertisement relied less on market research and leaned more towards creative instincts in planning their advert. It was more stereotypical in order for the audience to understand and relate with the advert. This is different in today's society whereby stereotypes are not used anymore due to movements like the #MeToo movement which allows the audience to have the power of controlling whats portrayed in the media. 2) What representations of women were found in post-war British adverti...

Ideology - final tasks (MM52 reading) Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. it is an analysis of dystopian representation of capitalist society 2) What view of capitalist ideology is presented in the Hunger Games films? The view of capitalist ideology is that the poor is kept under control and anyone of steps out of line will be punished.              The poor is kept under control by the army of peacemakers. Usually the poor is led to crime and breaking the law as they have little money to feed their family 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? It is said that the world is under the dictatorship of President Snow who is a man who believes more in his own supreme leadership than the people of his country.  Page 48:  They Live  - Understanding Ideology 1) Read the art...

Media Magazine reading Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our Media Magazine archive is here ). 1) What are the two texts the article focuses on? it focuses on post-feminism and the media where it looks at Pan Am and Beyonce music video. 2) What examples are provided from the two texts of the 'male gaze' (Mulvey)? 'visual pleasure and narrative cinema' - where it states that female characters are used as a 'male gaze' which objectifies their bodies. Females are highly sexualised through their dress code. (The dress code may be tight dress etc) 3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? i think there should be a need for feminism as Beyonce and Pan Am reinforces the fact that females are still objectified and that men are inferior.  4) Choose three words/phrases from the glossary of the article and write their definitions on your blog. ...